Five Quick Things to Improve your SEO

seo

Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once  SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.

The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more about 5 quick things to do to improve your SEO…

The Google Merchant Center

Google merchant center

If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.

The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords.

The Google Merchant Center allows your products to be displayed when a customer types a search query….. Read more about the Google Merchant Centre…

The Importance of Google Reviews

google reviews

Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business.

However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.

With 90% of people saying they are influenced to buy when they read positive review, it is an important part of your business’ marketing plan to encourage customers to leave reviews…. Read more about the importance of Google Reviews…

Mobile Landing Pages for Google AdWords

google ads

Mobile phones are now the most popular way people access the internet. That’s why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.

If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.

So what can you do to get more sales from your website when people are using their mobile phones?… Read more about mobile landing pages for Google Adwords…

Does your Website Need to be Secure?

google adwords

The answer is a definite yes.  In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.

With around 50% of people using Google Chrome to search the internet in Australia, you could end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks… Read more about whether your website needs to be secure…

Signs you Need a New Website

small business web design

Been thinking of updating your website but not sure if it is worth the time and money? If your website has any of the following issues then you need to think about getting a new. If your website still looks good it may be that you only need a few technical issues sorted out.

However, if your website is looking old and dated then it may mean you need an entire new website.. Read more about signs you need a new website…

Should you be using Bing Ads instead of Google AdWords?

bing ads

Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.

In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops………. Read more about whether you should use Bing Ads instead of Google Ads…

How AMP can Supercharge your SEO

amp and seo

AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).

The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience……… Read more about how AMP can supercharge your SEO…

SEO – Back to Basics

seo search engine optimisation

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more about the basics of SEO…

Is Google AdWords too Expensive for your Small Business?

is google adwords too expensive

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more about whether Google Ads is too expensive for your small business…

Why Small Business Websites Fail

web design for small business

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more about why small business websites fail…

Online Shopping – How to Increase Sales

online shops how to increase sales

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more about how to increase the sales in your online shop…

New Year – Time for a New Website?

man sitting at desk designing a new website

In today’s online world, for a lot of companies, a website is the first point of contact a customer will have of your business. First impressions count – especially as people click away from a website within seconds if they don’t like what they see. In fact, it is estimated that over 75% of people judge the credibility of a business based on it’s websites. Here is a list of the main reasons why it may be time for your business to have a new website….. Read more to find out if it is time for a new website…

Tradie Websites – The Essentials

tradie websites

As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return.. Read more about the essential requirements of tradie websites…

Online Shops – How to get more sales

online shops and ecommerce

You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in. Read more about getting more sales for your online shop…

5 ways to get more people to your website

online marketing for your website

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results!  It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily? Read more about ways to get more people to your website..

5 ways to design a great home page for your website

Web Design Concept

First impressions count

It is true that getting visitors to your website is hard work, but in many ways it is even harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.
So how do you create a great first impression to keep people on your website and ultimately buy your product or service? Read more about how to design a great home page…

5 Steps to Make Social Media Work for your Small Business

social media icons

It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales. Read more about how to make social media work for your business…

We Continue to be Google AdWords Certified

google ads certification

Google AdWords is one of the most effective online marketing tools that your company can use. It is a method of advertising on the internet whereby you pay for a small text ad to appear when a person types in certain words (called keywords). It is rapidly replacing the more traditional form of print advertising in newspapers and magazines. In fact, it is now estimated that over 85% of people use the internet to search for a local business. Read more about Google Ads Certification…

Online Shops

online shopping how to get started

The Basics

Why limit yourself to customers who are willing and able to visit your shop to make a purchase? Expand your potential customer base by having an online shop.

With over 70% of people now using the internet to buy goods and services, even the smallest of businesses now need to have an online shop. In addition, over 1/3 of people are now using their mobile phone to make purchases so you need to be mobile friendly. Read more about online shops…

Google & Mobile Phones

web design that is mobile friendly melbourne

What you Need to Know

Google recently updated the way it ranks mobile friendly websites to make it easier for searchers on mobile phones to find them. It will now be easier to find high quality websites where text is easily readable, with minimal tapping, zooming or horizontal scrolling required. This means if your website is not mobile friendly it will be harder for people to find you on their mobile phones. Read more about Google and mobile phones…

Google Grants for Non-Profit Organisations

google grants

A lot of people, one way or another, are connected to a non-profit organisation – whether as an employee, volunteer, consumer, or donor. But did you know that Google has a Grants programme that allows up to $10,000 of free Google AdWords each month? – that is over $1 million dollars per year! Is your non-profit organisation making use of this very generous Google grants offer? Read more about Google Grants for non-profit organisations…