5 ways to get more people to your website

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results!  It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily? Read more…

5 ways to create a great home page for your website

Web Design Concept

First impressions count

It is true that getting visitors to your website is hard work, but in many ways it is even harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.
So how do you create a great first impression to keep people on your website and ultimately buy your product or service? Read more…

5 Steps to Make Social Media Work for your Small Business

It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales. Read more…

We Continue to be Google AdWords Certified

Google AdWords is one of the most effective online marketing tools that your company can use. It is a method of advertising on the internet whereby you pay for a small text ad to appear when a person types in certain words (called keywords). It is rapidly replacing the more traditional form of print advertising in newspapers and magazines. In fact, it is now estimated that over 85% of people use the internet to search for a local business. Read more…

Online Shops

The Basics

Why limit yourself to customers who are willing and able to visit your shop to make a purchase? Expand your potential customer base by having an online shop.

With over 70% of people now using the internet to buy goods and services, even the smallest of businesses now need to have an online shop. In addition, over 1/3 of people are now using their mobile phone to make purchases so you need to be mobile friendly. Read more…

Google & Mobile Phones


What you Need to Know

Google recently updated the way it ranks mobile friendly websites to make it easier for searchers on mobile phones to find them. It will now be easier to find high quality websites where text is easily readable, with minimal tapping, zooming or horizontal scrolling required. This means if your website is not mobile friendly it will be harder for people to find you on their mobile phones. Read more…

All Decked Out

A Client in the Spotlight

We are very pleased to introduce a new website for our client All Decked Out. This website can be found at www.alldeckedout.com.au. All Decked Out is Melbourne’s premier decking company and has been providing high quality design and construction of decking, pergolas, carports and decorative fencing since 1993. They are based in the South Eastern suburbs of Melbourne, but are happy to work in all regions of Melbourne. Read more…

Google Grants for Non-Profit Organisations

A lot of people, one way or another, are connected to a non-profit organisation – whether as an employee, volunteer, consumer, or donor. But did you know that Google has a Grants programme that allows up to $10,000 of free Google AdWords each month? – that is over $1 million dollars per year! Is your non-profit organisation making use of this very generous Google grants offer? Read more…

Sandstock Working Kelpies goes online

A client in the spotlight

We are very pleased to introduce a new website for our client Sandstock Working Kelpies. The website can be found at www.sandstockworkingkelpies.com.au. Sandstock started breeding kelpies through discovering the need for good, strong and calm working dogs, able to handle tough long days in the paddocks and yards. The business has invested a lot of time and effort in sourcing the top genetics from the most elite breeders in Australia resulting in all their dogs meeting the highest standard of pure natural ability. Read more…

Joe’s Fencing & Gates

A client in the spotlight

We are very pleased to introduce a new website for our client Joe’s Fencing & Gates. The website can be found at www.joesfencingandgates.com.au. Joe’s Fencing & Gates is one of Melbourne’s leading fence and gate specialists servicing the Northern suburbs. The business is family owned and operated. For over 8 years it has been providing the highest quality fencing and gate products. Joe’s Fencing & Gates also specialises in the installation of all types of swimming pool fences and ensures that they meet Australian safety standards. Read more…

We are Google AdWords Certified

Google AdWords is one of the most effective marketing tools that your company can use. It is a method of advertising on the internet whereby you pay for a small text ad to appear when a person types in certain words (called keywords). It is rapidly replacing the more traditional form of print advertising in newspapers and magazines. In fact, it is now estimated that over 85% of people use the internet to search for a local business. Read more…

Robogate goes online

A client in the spotlight

We are very pleased to introduce the new website for our client Robogate at www.robogate.com.au. Robogate is an automatic sliding gate specialist based in the Melbourne bayside suburb of Mentone. They have been manufacturing and installing sliding and swing gates since 1993 and are now making gate kits for professionals and DIY people wish to install the gates themselves. Read more…

Turn your Mobile Phone into a Cash Register

How you can do it

Are you a tradesman who spends lots of time chasing up payments from customers? Is it affecting your cash flow? Do you wish there was an easy way to receive payment from your customer as soon as the job is completed? If so, you should consider using your mobile phone to do exactly that.

Fairly recent technology now allows you to use your smart phone as a mobile credit card facility. Most of these applications do not require a card reader or card swipe machine. Read more…

Google AdWords – The Basics

How to get started

We are often asked what Google AdWords are and how it can be used to increase business. Google AdWords is an method of advertising on the Internet whereby advertisers pay to have small ads appear when a person types in certain words (called keywords). The ads appear above organic listings and also along the right hand side of the screen.

Above is an example of what an ad might look like if a person types ‘Electrician Melbourne’. Read more…

Stock Photos

What are they?

Stock photos is a term used for photos that are selected from a large catalogue of photos and used for a specific purpose. These purposes include photos for websites, newspaper advertisements and general advertising material. They are purchased as an alternative to using a professional photographer. Stock photos can suit those who are on a tight budget as they are less expensive than hiring a professional photographer. Read more…