Can your Business Afford NOT to have a Website?

NO, every business needs a website!

When you are a small business, especially if you are just starting out, it is extremely important to keep costs under control. However there are some things you need to spend money on if you want your business to be successful.

If you are a tradie you need to make sure you have good quality reliable tools that will get the job done quickly and to a high standard. If you are setting up a new cafe you definitely have to spend money on a good coffee machine and on decor that makes the cafe inviting. Another essential expense is a website. Read more…

Online Directory Listings and Tradies

What you need to know

Have you heard of websites such as www.womo.com.au (“womo”). Well if you haven’t then you need to find out quickly as they are a great online marketing tool for small businesses especially tradesmen. Womo alone gets around 70,000 visitors every single day!

Listing your business on online directories provides a very effective way for customers to find you. Read more…

SEO Tips for Tradies & Plumbers

One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly – ie make your website easy to find on the internet.

More than 12,000 people use the internet to search for a plumber in Melbourne every single month. Read more…

Does your business need a website?

Cartoon Plumber
Is a website really necessary?

We are often asked “I am a tradesman, do I really need a website?”, and the answer is a definite YES.

More than 85% of people now use the internet to find a local business. So if you are not on the internet you are missing out on lots of work. Despite this, less than 30% of small businesses (and even less for tradesmen) have a website. Read more…

What is a BLOG?

Blog Megaphone
About BLOGS

Blog is the abbreviation of the original term web log. It is an online version of a diary, and needs to be maintained with regular entries.

For a business a blog can be many things but it usually has topical matters that the business believes to be relevant and of interest to both it’s existing and potential customers. It includes such things as information on new products and services, special offers and in depth technical analysis of a particular topic. If used correctly it is a very powerful marketing tool. Read more…

SEO – the basics

SEO Crossword
What is SEO?

SEO stands for ‘Search Engine Optimisation’. SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet. Read more…