Blog is the abbreviation of the original term web log. It is an online version of a diary, and needs to be maintained with regular entries.For a business a blog can be many things but it usually has topical matters that the business believes to be relevant and of interest to both it's existing and potential customers. It includes such things as information on new products and services, special offers and in depth technical analysis of a particular topic. If used correctly it is a very powerful marketing tool.

SEO stands for 'Search Engine Optimisation' SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet.