With around 90% of people using Google to search online, Google AdWords is a great way to reach out to new customers in a short period of time. However, all Google AdWords campaigns need to be implemented and managed correctly.
If your campaign is not managed correctly, it will quickly become costly with only a small number of sales. In contrast, if a campaign is managed well, it is one of the most cost effective ways to get people to your website.
To make the most out of your Google AdWords marketing budget you need to keep your website up to date. It is particularly important to make sure that your website is mobile friendly. If you do not, it will likely cost you more to run your campaign.
If you have a business where most customers use their mobile phones to search for your products, then just having a mobile friendly website is not enough. You need to get the attention of visitors to your website very fast.
The way to quickly get their attention is to create separate landing pages. These pages upload extremely fast, have very limited text and lots of calls to action. These landing pages are designed specifically for mobile phone users when they use Google AdWords to search for your business
Types of businesses that can benefit from the use of separate landing pages is quite diverse. They include emergency home repairs, clothing, jewellery, beauty and skincare.