AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).
The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO - as AMP will increase your clicks, impressions and user experience.
So what do I need to know about AMP?
In the words of Google "The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms." AMP was launched in October 2015 and there are now 1.2 million websites worldwide that are built using AMP - and the number continues to grow.
2. Why is speed so important?
It can take, on average, up to 7 seconds for an online shop to upload on a mobile phone. AMP can load up to 4 times faster and use 8 times less data. This extra speed is very important as it is estimated that each second of delay in a web page upload results in a loss of 7% of conversions. In fact, around 51% of consumers say that they will abandon a purchase if a page takes too long to load. Even worse 3 out of 5 will never return to the website due to their poor experience.
3. Online Shops
Online shops are particularly vulnerable to lost sales due to slow page load. People tend to be more impatient when they are viewing online shops and will click away very quickly if pages do not load up quickly enough.
It is estimated that very soon half of all online shop revenue will come from mobile phones. This means your online shop needs to be fast on both desktop and mobile devices so you do not lose potential sales. AMP is a great way to ensure high speed page loading and great user experience. Some online shops using AMP estimate that a decrease in page load time of 36% can potentially increase sales by around 10%.
4. What you should do
Any website will benefit from converting to AMP. However, if you currently have a SEO plan for your webite then you need to consider converting your website to AMP as part of your overall SEO strategy.
Additionally, if you use Google AdWords then you should also consider converting your website to AMP. This is because you will end up with more page views as your website will load up quicker - leading to more conversions.
Dynamic Websites can create a new website using AMP or convert an existing website to help supercharge your SEO.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.