What you Need to Do to Protect your Business.
From 24 March 2022 a new domain name registration with the ending of .au - ie without the usual .com in front of it will become available to all businesses with an Australian connection.
For example our own website Dynamic Websites, has the current domain name of dynamicwebsites.com.au. From 24 March 2022, the domain name of dynamicwebsites.au can be registered.
Why is the new domain name of .au being introduced?
There are three main reasons, according to Domain Administration Limited (AuDA), the body responsible for developing and administering domain names in Australia, why .au domain names are being introduced. These are:
- Provide a bigger choice of available names in the Australian domain
- Gives people the ability to register shorter and more memorable names
- Have names that are easier to type – especially on mobile devices
However, for many small businesses it will mean they will have to register two domain names - one with .com and one without - meaning extra costs.
What you need to do
If you have an existing domain name (eg with .com.au) then you can apply for priority status. For example, Dynamic Websites will be able to apply for priority access for dynamicwebsites.au as we already have the domain name dynamicwebsites.com.au. This way we can avoid someone else snatching our domain name. The priority status period runs from 24 March 2022 until 23 September 2022.
We recommend that all our clients apply for priority status to make sure that no one (especially a competitor) can register it.
How Dynamic Websites will help
We will be contacting all our clients that we manage domain names for and advise them on the best course of action to make sure their current .com.au name is registered under the new .au name.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.