There is no point having a great website if no one visits it. We find a lot of people think they just have to build a website and somehow customers will find them. They are usually disappointed when this doesn't happen.
With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticed
Here are 5 of the best online marketing strategies you can use:
1. Google Ads
By far, the quickest way to get people to your website is to use Google Ads. However, Google Ads costs money. If the campaign is not managed correctly you can waste a lot of money in a short period of time. That's why it's best to get your Google Ads campaign managed properly. It will save you wasting money in the long run.
The best and most cost effective way to get people to your website is to do search engine optimisation (SEO). But you need to have lots of patience. This is because it can take months for strategies to work. That's why you need to be committed to the long term and not pull out after a few months - as this will only waste money.
3. Google My Business
Getting set up on Google My Business is one of the best things you can do. It provides a great platform for getting reviews from customers, as well as posting articles and photos about your business. It is particularly great for getting you noticed by people looking for a local business.
4. Social Media
Social media is a great way to promote your business. The key is to find the right social media platform for your business. For example if you sell B2B (ie to other businesses rather than consumers) then LinkedIn will probably be a better platform than say Facebook and Instagram.
5. Email Marketing
Email marketing is often considered old fashioned. Yet it is one of the best ways to keep connected with your customers and prospects. In fact, it is actually better than social media in converting prospects into customers. The trick is not to overdo it. You don't want to bombard people with too many emails that they decide to unsubscribe.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.