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Do you Need the New .au Domain Name for your Small Business

22 Apr 2022
by: Angela

What you Need to Know

The new .au domain name registration system started on 24 March 2022. Since then, businesses with a connection to Australia have been able to register a domain name with the ending of .au – ie without the usual .com in front of it.

At Dynamic Websites, we have already registered our domain name of dynamicwebsites.au. This is in addition to our existing domain name of dynamicwebsites.com.au.

Why you should register the .au domain name for your small business

All businesses with an existing domain name have priority access to obtain their .au version until 23 September 2022. After this date, anyone can apply for an available .au domain name – as long they have a connection to Australia. For example, if we did not apply for dynamicwebsites.au, then after 23 September 2022 it could be be acquired by someone else.

This could cause confusion, especially if the business who purchases it, also provides web design services. In addition, it is likely there would be a negative impact on our SEO. The end result being that it would be more difficult for people to find us online.

What you need to do

If you decide to obtain the .au version of your domain name then you have until 23 September 2022 to apply for it.  In addition, if there is a domain name you have been wanting to acquire but the .com.au version has already been purchased, then after 23 September 2022, if it is available, you can purchase it.

How Dynamic Websites can help

If you need assistance registering the .au version of your domain name let us know and we will be more than happy to assist.

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.