Google My Business is one of the best ways to improve the SEO for your small business. Even better, it is free to use! Despite this, it is one of the most underrated and under utilised online platforms when it comes to promoting small businesses.
For clients who engage Dynamic Websites to do SEO, Google My Business is usually integral to their SEO plan.
1. What is Google My Business
Google My Business is a free listing that you create on Google. You own the profile. This means you can add lots of information about your business. The type of information you can list includes opening hours, contact information, as well as a list of the products and services you provide.
A Google My Business profile is a great way to increase your visibility on Google’s platforms. This includes both search results and Google Maps.
2. Add Posts
One of the best ways to utilise Google My Business is to add posts on a regular basis with good quality photos. It is estimated that you can increase the chances of people clicking onto your website by nearly 50% just by showing good quality photos with your posts.
One great feature of Google My Business it that you can add a link to each of your posts to your website. This means you can direct potential customers to the most appropriate page of your website. This can really help with streamlining the path to purchase and significantly increase sales.
As with content you add to your website, your posts also need to be optimised for SEO.
3. Get reviews
A Google My Business listing is an easy way to collect reviews from customers. You can even add a link from your website for your clients to click on to directly add their review. Getting lots of great reviews can really help improve your position on the Google results page.
To make the most of reviews you receive, always remember to respond to them.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.