The New au Domain. What you Need to Know to Protect your Business.

au domain namesIt was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au - ie without the usual .com in front of it.

Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.

The introduction of this proposal has been delayed many times. It is now anticipated that you will be able to register a domain name under the new .au sometime in the first half of 2020


 

Who can register a domain name using .au?

It is envisaged that it will be easier for people to register the .au domain compared to the .com.au domain as the business registration criteria will not apply.

Currently, the main entities that can register a .com.au are:

  • An Australian registered company
  • Trading under a registered business name
  • An Australian partnership or sole trader

In addition, an ABN is also required.


What you need to do

To make sure your domain name is not snatched by someone else you will need to make sure you apply for the new domain as soon as registrations open.  The policy is 'first come, first serve' so you will need to be quick.

As a safeguard, there will be a policy that people cannot buy a new .au domain name for resale. This means someone cannot make a business of buying up lots of domain names and reselling them at a much higher price.

However, this alone does not stop your .au domain name being bought by someone else. For example, if you have a competitor with a similar name to your business they may decide to purchase it and use it for their own business. This will result in confusion about your business, which will affect your branding as well as your SEO position.


How Dynamic Websites will help

When the introduction of the new .au domain name registration is known, we will contact the clients  that we manage domain names for. We will advise them on the best course of action to make sure their current .com.au name is registered under the new .au name.


Dynamic Websites creates stunning yet affordable websites.  Find out more about our website packages (including online shops) or our online marketing services. Give John a call on (03) 9028 7337  or email to find out more about all the web design services we offer.

Dynamic Websites is one of Melbourne's leading web design companies for small and medium sized businesses, based in Hawthorn. We understand what it takes to get a business online. We specialise in providing exceptional web design services and online marketing services. Our online marketing expertise extends to Google Ads, Bing Ads, search engine optimisation, content marketing, social media marketing, email marketing and blog writing.