SEO Case Study: How The Lock Guy Rebuilt Its Search Visibility After a Website Migration
The Challenge: Losing Search Visibility
The Lock Guy is a Melbourne locksmith business that relies on online visibility to attract customers looking for locksmith services.
After a website migration, the business lost much of its existing search visibility. Organic search was no longer generating the work it needed, making Google Ads an important source of enquiries.
The challenge was to rebuild its visibility in Google and generate more work through organic search.
The SEO Strategy
Dynamic Websites worked on improving The Lock Guy’s website and its visibility for relevant locksmith searches.
The work focused on the website’s service pages, content and structure, with ongoing SEO to improve its visibility for people searching for locksmith services.
Rather than relying solely on paid advertising, the aim was to help The Lock Guy attract customers through organic search.
The Results: Getting the Work It Needs Through SEO
The Lock Guy now gets the work it needs through SEO, reducing its reliance on Google Ads.
This demonstrates the value of building relevant organic search visibility for a service business. It also highlights why a website migration needs careful attention to SEO, particularly when a business already relies on Google to attract customers.
What Other Tradies Can Learn
A website migration can affect existing search visibility if important SEO elements are not properly preserved. However, businesses can take steps to improve their visibility and attract relevant enquiries through ongoing SEO.
For tradies, this means having clear service pages, a well structured website and content that reflects the work they actually do. SEO also needs to be monitored over time, as results depend on factors such as competition, search demand and the website’s existing position.
What the Client Thinks
“Thankyou so much again for all your help with the website etc.”
Ready to get more from your website? Contact Dynamic Websites on 0413 432 293 or email to get a free quote
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss.
Along with designing websites for Melbourne small business, tradies and NDIS providers, we provide online marketing services. Our online marketing for small business extends to search engine optimisation (SEO), AI, Google Ads, Google Business Profile, content writing and blog writing.
Give John a call on 0413 432 293 or email to find out more about how we can help your small business.