SEO – the basics

What is SEO?

seo sarch engine optimisation SEO stands for 'Search Engine Optimisation' SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet.

Why is SEO important?

Not every business needs to be concerned about SEO. However if you want to use your website as one of your main marketing tools then it is very important because the higher your website gets on a Google search engine results page the greater the chance you will have of getting visitors to your website.

Once you get visitors to your site you then need to make sure you engage them by providing up to date, concise and easy to find information on the products and services you provide. It is vital that you invest time into making your website SEO friendly if it is your main marketing tool. It is estimated that only 6% of people will click onto the second page of their Google search so it is important to get your website on the first page.

Where to start?

The first place to start is to monitor your search standings. This way whatever techniques you are using you can determine if they are working.

What next?

  • Keywords

Keywords are your next step. You need to work out some that describe your business. Keywords help Google work out what your website is about. It can be tricky to come up with keywords as you ideally need to find ones that your customers will use to find your services/products but are not being widely used by your competitors.

Dynamic Websites provides assistance with developing. Once keywords have been selected they need to be placed within your website.

  • Sitemap

A sitemap is a separate page that lists and links all the pages on your website. A sitemap makes it easier for Google to work out what information is contained on each of your pages.

All websites created by Dynamic Websites of more than one page have a sitemap.

  • On-line directory listings

On-line directory listings are also called external links. There are lots of on-line directory listings you can add your business details (including website link) to. Using online directory listings is a great way for customers to find their way to your website.

Online directory listings (like may allow customers to post a review of services or products obtained from a business are proving increasingly proper.

It is important that you only list on online directories that are of good quality and are relevant to your business as bad quality on-line directories are not well regarded by Google.

Dynamic Websites can both assist in recommending online directory listings to add your business to as well as actually added your business details to them for you.


There are lots of ways to improve your profile on the internet and the above only outlines a few of the more popular ones.

Dynamic Websites creates stunning yet affordable websites.  Find out more about our website packages  (including online shops) or our online marketing services. Give John a call on  (03) 9028 7337  or email to find out more about all the web design services we offer.

Dynamic Websites is one of Melbourne's leading web design companies for small and medium sized businesses, based in Hawthorn. We understand what it takes to get a business online. We specialise in providing exceptional web design services and online marketing services. Our online marketing expertise extends to Google Ads, Bing Ads, search engine optimisation, content marketing, social media marketing, email marketing and blog writing.