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Should You Be Using ClickCease For Your Google Ads Campaign?

19 Oct 2023
by: John Stoneman

Running a Google Ads campaign is expensive for many small businesses.  This is made worse by the fact that as much as 1 in 5 clicks are not genuine for the majority of Google Ads campaigns. For competitive industries the statistics are even worse as some small businesses see as much as 60% of their Google Ads campaign being fraudulent clicks.

Fortunately software like ClickCease has been specifically designed as a fraud prevention tool for online marketing campaigns – including Google Ads.

Here are some reasons you should think about using Clickcease:

1. Click farms are rampant

click farm is where people are paid to repeatedly click onto various Google Ads. If your small business is a victim of this, it means your Google Ads budget will be used up quickly. It also means your Google Ads will stop showing.  The end result is that you will be spending money on a Google Ads campaign with very little return.

2. Data Collection Bots

Data collection bots are used online to collect useful information for routing, identifying customers and reporting. With the increase in the use of AI they are being used more. Even when there is no malicious intent, your Google Ads campaign can still be negatively impacted by data collection bots that click onto your Google Ads campaign.

3. Accidental Clicks

It is possible that someone can click onto your Google Ads campaign multiple times by accident. This is especially the case if they are doing a search over several days. Again, it won’t take long for your Google Ads budget to be used up by repeated accidential clicks.

4. How can ClickCease help?

ClickCease, like similar software on the market, has been designed to stop fraudulent, malicious, as well as accidental clicking onto Google Ads campaign. This is done in various ways. This includes limiting the number of times an IP address can click onto your Google Ad. Even when a sophisticated fraudster changes their IP address,  Clickcease will be able to identify them and block them.

Where we run a Google Ads campaign for a client, especially one in a competitive industry, we usually recommend ClickCease be used. This way we know money is not being wasted and the client is getting the most out of their Google Ads campaign.

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.