Why Your Website Gets Enquiries — But Not the Right Ones
Getting enquiries is great — but not if most of them aren’t what your small business needs.
It’s often a fine line between attracting visitors and getting the right ones. And remember — some people won’t take the time to read your website before contacting you, so you’ll always get some enquiries that go nowhere.
1. Be Clear About What You Do
If your website is vague, visitors guess — and often guess wrong.
Example: A locksmith listing only “locksmiths services” might get calls about commercial or car locksmith services — even if they only do residential locksmith services. Specifying “residential locksmith services Melbourne” immediately filters enquiries for both type of service and location.
2. Show Who You Work With
Not everyone is your ideal client. List who your services are designed for so the right people get in touch.
Example: An NDIS support provider could note: “We provide daily living support for adults with disabilities in Melbourne’s eastern suburbs.” This prevents people outside your area, such as those in Sydney, from enquiring.
3. Give Guidance on What you Do
Sharing price ranges or service limits helps filter out enquiries that aren’t a good fit.
Example: A builder could list, “We specialise in small renovations up to $20,000.” This clearly shows which jobs are ideal.
4. Make Contact Easy
If it’s tricky to reach you, people give up or leave incorrect details. Keep contact info visible, simple, and easy to use.
Example: A tradie who displays a clear phone number and email multiple times — especially at the top of every page — avoids visitors quickly moving to a competitor.
Reality Check
No matter how clear your website is, some people just won’t take the time to read it. You will always get some enquiries that go nowhere — that’s normal. The goal is to reduce them as much as possible and focus on attracting the right clients.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My Business, Microsoft Advertising, search engine optimisation (SEO), content writing and, blog writing.
Give John a call on 0413 432 293 or email to find out more about how we can help your small business.