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Discover How SEO is the Key to Promoting Your Small Business Website

17 Nov 2023
by: Angela

Achieving a high Google ranking is crucial for getting customers to your small business website. While Google Ads can place you at the top of the results, SEO offers a much more cost effective alternative. This is especially true over the long term.

The good news is that just a small percentage of small business websites utilise the most effective SEO strategies. Most are looking for ‘quick fixes’ which do not work for SEO.

Here are some of the best SEO strategies that are often overlooked by small businesses:

1. Create great content

Search engines, like Google, are designed to help potential customers find high quality content that they are looking for. This means to increase your ranking on Google, it is important to write good quality content that is designed for humans. However, this is not just a one off thing, you need to consistently create valuable content to keep both your customers and Google coming back to your website.

2. Remember to do technical SEO as well

Technical SEO involves ‘fine tuning’ your small business website to improve it so that it is not only easier to find, but provides a great user experience. This includes having an SEO friendly site structure, resolving crawling and indexing issues, optimising for mobile responsiveness, as well improving the speed of the website.

3. Improve your on page SEO

On page SEO, involves the meticulous optimisation of elements within your website. It can be a tedious process but it is important that content, headings, title tags, internal links and alt tags for images are optimised correctly. By taking the time to do this it will help you achieve a higher ranking on Google. This will ultimately drive increased traffic to your website.

4. Monitor and adapt your SEO strategy

Continuously monitoring and fine tuning your SEO strategy to track how things are going is essential. With SEO patience is the key. As a result,  consistent progress tracking coupled with adaptive measures will get your small business website climbing up Google’s search results.

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.