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Free Advertising on Google Shopping to Supercharge your Online Shop

16 Oct 2020
by: John Stoneman

Do you have an online shop but haven’t been confident enough to pay to advertise on Google? Well the good news is that you don’t have to. This is because Google has announced that it is introducing FREE advertising on Google Shopping.  It is anticipated these exciting changes will take place sometime in mid October 2020.

Google is introducing this new initiative as they understand the vital role online retailers have played during Australia’s response to the Covid-19 pandemic.

It is just one of the many practical ways Google is helping Australian businesses who may be finding it tough going at the moment. Another one of their popular initiatives is the Google Ads credits they have provided to eligible businesses.

1. What does it mean for your online shop?

This new initiative means that your products will gain free exposure to the millions of people who use Google to find products every day. It is a great way to find new customers. Of course, you can still choose to advertise your products as the top and bottom spots of Google Shopping pages will be kept for paid advertising.

When this change was implemented in the US, it resulted in twice as many views and 50% more visits to websites. In addition, small businesses saw even bigger increases. This means there is a lot of incentive to give Google Shopping a go.

2. How do I take advantage of free advertising on Google Shopping?

To take advantage of this great initiative, you need to first set up a Google Merchant Center account. When this is done you need to upload data about your products. This can done in various formats, but must contain certain key information. Examples of the information that needs to be included are: ID (eg SKU), description, image link, availability, price and brand. All this information has to be accurate or Google will not show your product.

Google has made it clear that you need to provide high quality information with clear images that create positive experiences for shoppers for your products to be eligible to take part in the free advertising initiative.

3. How do I get started?

Dynamic Websites has extensive experience in setting up and managing Shopping Ad campaigns through the Google Merchant Centre. As a result we are able to assist small businesses setting up and managing their Shopping Ad campaigns. In addition, we offer free 1/2 hour complimentary strategy meetings to discuss if this new Google initiative suits your small business.

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.