How to Use your Website to Navigate the Many Challenges of COVID-19
Times are tough for a lot of Australian businesses right now due to the COVID-19 pandemic. This is especially true if you are a Melbourne business subject to the current Stage 4 restrictions.
As challenging as these times are, there are ways to use your website to navigate through the crisis and stay in contact with your customers. Outlined below are a few ways your business can use it’s website during this crisis and eventually take advantage of the economic recovery when it comes.
1. Keep customers up to date
Keep customers up to date with key messages on the home page of your website. For example, if you are a plumber, you can state that you are still open for emergency plumbing repairs. If you are a retailer and have closed your ‘bricks and mortar’ store you can highlight that you are still taking orders online.
We have offered this to our clients as a free service as a way for them to keep connected with their customers.
2. Rework your Google Ads
If you are still using Google Ads to advertise you should rework the content of your ads. For example, if you are allowed to operate under the current restrictions mention it in the advert. This way customers are confident that they are not breaking any COVID-19 directives.
3. Take advantage of the Google COVID-19 credit
Small and medium sized businesses who have advertised with Google 10 out of the 12 months of 2019, as well as either January or February 2020, are eligible for a Google Ads credit of up to $US1,000. However, you must use the credit by December 2020 or you will lose it.
4. Keep your website live
It may be tempting to not pay your domain name and hosting fees if your business has been forced to closed. However, if you do this you won’t be ready to go when the economy opens up again. It will also be costly if you need to rebuild your website from scratch.
5. Maintain your SEO strategy
If your business is struggling because of the COVID-19 restrictions you might think it is a good idea to pause your SEO. However, if possible, you should keep it going. This is because it will help place you in a much better position to take advantage of the post COVID-19 recovery.
At Dynamic Websites we understand the financial stress the COVID-19 pandemic is causing businesses. That’s why we have offered discounts to our customers who have been directly effected to help them continue with SEO.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My Business, Microsoft Advertising, search engine optimisation (SEO), content writing and, blog writing.
