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Why Does SEO Take So Long to Work?

08 Mar 2024
by: Angela

Search Engine Optimisation (SEO) is a complex  process aimed at improving a website’s visibility on search engine results – in most cases this is on Google.

While it’s a powerful tool for enhancing online presence and driving organic traffic, the timeframe for seeing tangible results can often be frustratingly lengthy.

There are usually around 10 spots on the first page of Google. If you want to get there it will take a lot of patience and tenancity.

Here are 5things to focus on:

1. Search Engine Algorithms

Search engines like Google continuously update and refine their algorithms to deliver the most relevant and high quality content to users. These algorithm updates can affect a website’s ranking, requiring ongoing adjustments to SEO strategies.

It takes time for search engines to crawl and index web pages, and even longer for changes to be reflected in search results.

2. Competitive landscape

In many industries, competition for top search rankings is fierce. Established websites with strong domain authority and lots of quality content, make it challenging for newer or less established sites to break through. Building authority and trust with search engines takes time and consistent effort.

3. Content quality and relevance

SEO success relies heavily on the quality and relevance of the content published on a website. Creating high quality, informative, and engaging content that addresses the needs and interests of the target audience is crucial. 

However, it takes time to research, create, optimise, and publish content so it has a postive impact on SEO.

4. Technical factors

Technical SEO elements such as website structure, page load speed, mobile-friendliness, and schema markup play a significant role in search engine rankings. 

Fixing technical issues and optimising website performance can be time consuming, especially for large or complex websites.

5. Patience and persistence

SEO is not a quick fix or instant solution. It requires patience, persistence, and a long term commitment to consistently implementing best practices, monitoring performance, and adapting strategies based on data and insights.

However, sticking with SEO long term ensures sustained online visibility, higher rankings, organic traffic growth, and lasting digital presence.

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.