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Why you Need Lots of Keywords for SEO

29 Apr 2024
by: Angela

You may think that because you are a small business that customers only use a few keywords to search for your goods or services. However, this could not be further from the truth. 

Customers use different keywords to search for the same thing because everyone has their own way of saying things, influenced by where they’re from, what they’re looking for, how much they know about it, and even what their friends might have said. It’s all about the diverse ways we think and talk!

Here are just some of the ways focusing on an extensive range of keywords will help your SEO:

1. Increase your website's visability

Expanding the keywords you are focused on for SEO, allows you to reach a wider audience by capturing traffic from a variety of search queries. This not only boosts your chances of appearing in search results but also attracts a diverse audience with different interests and preferences. However, they all share a common goal: seeking the goods and services your small business offers.

2. Long tail keywords

Long tail keywords, which are longer and more specific phrases, often have lower competition and higher conversion rates. By incorporating a broader range of long tail keywords into your strategy, you can tap into valuable niche markets and attract highly relevant traffic.

3. Audience insight

A diversified keyword strategy provides valuable insights into your audience’s preferences, interests, and search behaviour. Analysing keyword performance allows you to refine your SEO strategy, optimise content and improve your website’s effectiveness in reaching your target audience.

4. Adaptability

Search engine algorithms are constantly changing. In addition, trends in user search behaviour also change over time. By diversifying your keyword strategy, you can adapt to these changes more quickly and effectively. By doing this you can not only maintain your website’s visibility in search engine rankings but improve it as well.

5. Competitive advantage

Targeting a broader range of keywords allows you to identify and capitalise on niche opportunities that your competitors may have overlooked. This can give you a competitive edge and help you attract traffic that your competitors are missing out on.

These are just some of the reasons why Dynamic Websites think the more relevant keywords the better, when it comes to your small business SEO strategy!

Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My BusinessMicrosoft Advertising, search engine optimisation (SEO), content writing and, blog writing.

Give John a call on  (03) 9028 7337  or email to find out more about how we can help your small business.