What you need to know
One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly - ie make your website easy to find on the internet.
More than 12,000 people use the internet to search for a plumber in Melbourne every single month. Many also search for plumbers in a specific suburb. For example, over 500 people search for plumbers in Frankston, over 100 in Camberwell, and over 200 in Altona - every month. These are the people you want to find their way to your website.
The best way to show how to get these people to your website quickly and easily is to use an example of a plumbing emergency.
It's Saturday afternoon and Ms Smith has a burst water pipe and as had to turn the water off. To make matters worse she lives in an apartment block and her water pipes are shared with her neighbours so they are not very happy they have no water.
Ms Smith goes onto the Internet and like many others types in "plumbers in Melbourne". She quickly realises that there are just too many plumbers listed and how is she going to find one close to where she lives in Altona? So she types in "plumbers Altona"and comes up with plumbers who provide services in her area.
- All tradies need to list all the suburbs they service on their website. By doing this there is a much greater chance of getting them to your site.
Ms Smith has now clicked onto a website. She is now searching to see what types of plumbing services are offered. She wants to make sure that the plumber will fix a leaking pipe.
- All tradies need to list ALL the services they provide. For example it might seem obvious to a plumber that they fix leaking pipes but it may not be obvious to everyone.
Now Ms Smith thinks that she has found a plumber that can help but it is Saturday afternoon and she is not sure if plumbers work on Saturday afternoons. Then she spots "emergency plumber - available 24 hours / 7 days".
- All tradies that provide emergency response services should mention this on their website.
Now all Ms Smith has to find is the phone number on the website. The phone number needs to be displayed prominently on every page of a tradie's website. It is most common to have it listed on the top right hand corner of each page.
- Make it easy for people to find your phone number on your website.
Ms Smith makes her phone call and our plumber has a new customer. All this comes from getting your new website from Dynamic Websites as we use the techniques highlighted above when designing websites for tradies.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.