Online Directory Listings and Tradies
What you need to know
Have you heard of websites such as www.womo.com.au (“womo”). Well if you haven’t then you need to find out quickly as they are a great online marketing tool for small businesses especially tradesmen. Womo alone gets around 70,000 visitors every single day!
Listing your business on online directories provides a very effective way for customers to find you. Some of the internet search engines (eg Google) will give you a higher page ranking when you are listed on good quality directories. The page ranking of a website is very important as the higher the ranking the easier it is for your customers to find you. There are lots of online directories so what makes websites like womo different?
Websites like womo have become very popular as people are actively encouraged to share their experience with businesses they have used – whether good or bad. In fact womo stands for word of mouth online and is now the number one business review site in Australia. Each business reviewed gets rated for quality, value for money and overall experience.
So why is womo so good for tradies?
With the increased popularity of review websites people are looking at websites like womo to read reviews BEFORE they decide on hiring a tradesman. So if you are not listed you may miss out on a job.
How does it work?
When a person types in say “electrician Essendon” on womo they will get a list of electricians in Essendon and surrounding suburbs. All the person has to do is choose an electrician and see what others think of their service. After reading reviews the person selects an electrician, clicks on the website link to obtain further information, then calls to make an appointment.
How much does it cost?
Womo, like many other online directory listings offers a free basic listing. However before you can get a basic listing on womo your business needs to be reviewed first – so you need to actively encourage your customers to write a review on your small business!
The basic listing includes a description of your business including a link to your website. You can also choose to have paid listings.
What next?
Dynamic Websites as part of its online marketing services help businesses get listed on online directories that are relevant to their type of businesses. Womo is just one of the many online directory listings that businesses need to get listed on.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My Business, Microsoft Advertising, search engine optimisation (SEO), content writing and, blog writing.
