What are they?
Stock photos is a term used for photos that are selected from a large catalogue of photos and used for a specific purpose. These purposes include photos for websites, newspaper advertisements and general advertising material. They are purchased as an alternative to using a professional photographer. Stock photos can suit those who are on a tight budget as they are less expensive than hiring a professional photographer.
Most of these types of websites offer more than just photos. They also have a selection of logos and graphic designs.
Some of these websites offer over 20 million photos to choose from. With so many photos to choose from it can be very confusing and time consuming. It is therefore important that before you begin searching for your photos on one of these websites that you have a clear idea of what you want as it can become an arduous task to find the exact type of photo you may have in mind.
At Dynamic Websites we can do the hard work for you. We can search for photos and provide you with a small selection of potential photos to choose from. We call this service Stock Photos search.
When is the use of stock photos recommended?
Stock photos are a great resource when you want to have professional photos but you have tight budget and don't want to hire a professional photographer.
A good example would be for the website of a new cafe. You could have very professional photos of coffees and food. You just need to make sure the photos represent the food and drink you will be offering in your cafe.
Another example is where your business does not have a business logo but you do not want to spend too much money on having one designed. Instead of hiring a graphic designer you can select a simple logo and have it amended as required - eg size and colour.
When is the use of stock photos not recommended?
Although there are a lot of great photos for tradesmen on these websites we highly recommend - especially for painters, builders, carpenters, concretors etc - that 'before and after photos' be used on your website.
Potential customers love to see what you have done for other customers - eg how good the new concrete drive looks, or how refreshed the lounge room looks with the walls being professionally painted.
This does not mean you that you can't use stock photos, but you should use some of your own as well to show off the quality of your work.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.