Top 5 Website Mistakes Tradies Make (and How to Fix Them)
Expanding your trade business online is a smart move – but only if your website works for you, not against you. In today’s digital world, your website is often the first impression potential customers get of your business. If it’s slow, confusing, or out of date, you could be losing valuable leads without even knowing it.
Many tradies in Melbourne fall into common web design traps that cost them trust, visibility, and revenue.
To help you avoid these pitfalls, we’ve put together five of the most frequent website mistakes we see – and how to fix them so your site can start bringing in more business.
1. Outdated or Missing Contact Information
If your phone number, email, or hours are wrong (or hard to find), you’re losing jobs. Make sure your contact details are up-to-date and clearly visible on every page. You also need to make sure people know where you provide your services.
Bonus tip: add a click-to-call button for mobile users.
2. No Clear List of Services
Saying you’re a “plumber” or “electrician” isn’t enough. People search for specific services like “blocked drains” or “switchboard upgrades.” List your services clearly
Bonus tip: give each one its own page to help with SEO.
3. Generic or Stock Photos
Real photos help build trust. If your website only has generic stock images, swap them out for job site photos
Bonus tip: take before and after photos so customers can see the great work you do.
4. No Clear Call to Action
Your website should tell people what to do next. Add buttons like Get a Quote, Book a Job, or Call Now on every key page. Don’t make people guess how to reach you.
5. Poor Mobile Experience
If your site is slow or hard to use on a phone, customers will give up. Make sure it loads fast and looks good on all screen sizes. A mobile friendly site also ranks better in Google.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My Business, Microsoft Advertising, search engine optimisation (SEO), content writing and, blog writing.
Give John a call on 0413 432 293 or email to find out more about how we can help your small business.
