The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers.
In fact, it is likely that you are losing around 40% of your customers if your website is too slow.
In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you.
The first step to improve the speed of your website
Determining the current speed of your website is the first step you need to take. There are lots of tools that can help with this including Google Lighthouse.
Dynamic Websites are experts at using Lighthouse and analysing the data from it to determine the best ways to improve the speed of your website.
So what can you do to improve the speed of your website?
There are lots of techniques you can use to improve the speed of your website. However a lot of these techniques are very technical. Some include:
- Merge files (JS & CSS)
- Use Caches
- Optional Defer Loading (JS & CSS)
- Optimise images on the website
As you can see there are lots of actions that can be done to improve the performance of your website. Given that you could improve the number of visitors to your website by as much as 40% just by increasing its speed, it is very worthwhile to do.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.