Why your Website Needs to be Fast

website speed man standing at computerThe speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers.

In fact, it is likely that you are losing around 40% of your customers if your website is too slow.

In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you.


 

The first step to improve the speed of your website

website speed john of dynamic websites giving presentationDetermining the current speed of your website is the first step you need to take. There are lots of tools that can help with this including Google Lighthouse.

Dynamic Websites are experts at using Lighthouse and analysing the data from it to determine the best ways to improve the speed of your website.

In fact, John, our Managing Director, has presented on this topic twice. The first was at the WordPress Meetup in Melbourne and the second at the SEO Meetup also in Melbourne,


So what can you do to improve the speed of your website?

There are lots of techniques you can use to improve the speed of your website. However a lot of these techniques are very technical. Some include:

  • W3TotalCache
  • Minification
  • Merge files (JS & CSS)
  • Use Caches
  • Optional Defer Loading (JS & CSS)
  • Optimise images on the website

Conclusion

As you can see there are lots of actions that can be done to improve the performance of your website. Given that you could improve the number of visitors to your website by as much as 40% just by increasing its speed, it is very worthwhile to do.


Dynamic Websites creates stunning yet affordable websites.  Find out more about our website packages (including online shops) or our online marketing services. Give John a call on (03) 9028 7337  or email to find out more about all the web design services we offer.

Dynamic Websites is one of Melbourne's leading web design companies for small and medium sized businesses, based in Hawthorn. We understand what it takes to get a business online. We specialise in providing exceptional web design services and online marketing services. Our online marketing expertise extends to Google Ads, Bing Ads, search engine optimisation, content marketing, social media marketing, email marketing and blog writing.