From 1 November 2016, Google started charging 10% GST on Google AdWords. Prior to this date, because Australian Google AdWords customers were invoiced from Singapore (Google Asia Pacific Pte Ltd) it was exempt from GST.
A blog when it is done properly, is a very powerful tool to show off your expertise. It also keeps your website fresh with customers coming back to read your new blogs on a regular basis. A blog is considered one of the most effective tools for search engine optimisation (SEO).
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results! It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily?
It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales.
Have you heard of websites such as www.womo.com.au (“womo”). Well if you haven’t then you need to find out quickly as they are a great online marketing tool for small businesses especially tradesmen. Womo alone gets around 70,000 visitors every single day!
Listing your business on online directories provides a very effective way for customers to find you.
