We know the COVID-19 restrictions are affecting many businesses. This includes many Dynamic Websites clients.
We are closely monitoring the restrictions and the impact they are having. Because of this we have suspended in face to face meetings. However, we are still in contact with clients either via telephone or Zoom.
Other than this measure it is business as usual for Dynamic Websites, as all our staff already work remotely. But, as we know it is not business as usual for a lot of our clients, we are doing a few things to make life easier for our many valued clients……Read more about Dynamic Websites Covid-10 Update
With 97% of people using the internet to find a business, it is very important that your website makes a great first impression.
Unfortunately, a lot of people ‘set and forget’ when it comes to websites. They spent a lot of time and money getting their website online. However, when the website goes online they don’t make any changes for years.
If this is what has happened to your website, then these 5 signs will let you know if it is time for a new website:….Read more about 5 signs it’s time for a new website
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.
It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?……. Read more about how to increase the number of visitors to your website
Google My Business is becoming one of the most important ways for a business to improve their online presence. Nearly 95% of people use Google to search the internet.
This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!
It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases……. Read more about why you need Google My Business
It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.
Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.
Given how important a website can be to the success of a business it is best to get things right from the start.
Here are 5 of the most common mistakes people make with their website:……. Read more about how to make your website fail in 5 easy steps
There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.
Afterpay’s motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don’t have to wait until you pay for the goods to enjoy them.
It is estimated, depending on your business, that conversions rates (ie the percentage of people who come to your website and go on to make a purchase) can increase by 30%. In addition, people are inclined to spend more when they use Afterpay. In fact it is estimated that they spend up to 60% more.
So if Afterpay a good option for your business?……. Read more about whether your online shop needs afterpay.
The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.
On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?……. Read more about the drop in clicks in August 2018…
Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.
The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more about 5 quick things to do to improve your SEO…
Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business.
However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.
With 90% of people saying they are influenced to buy when they read positive review, it is an important part of your business’ marketing plan to encourage customers to leave reviews…. Read more about the importance of Google Reviews…
Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.
In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops………. Read more about whether you should use Bing Ads instead of Google Ads…
Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more about the basics of SEO…
Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more about whether Google Ads is too expensive for your small business…
Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more about why small business websites fail…
More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more about how to increase the sales in your online shop…
In today’s online world, for a lot of companies, a website is the first point of contact a customer will have of your business. First impressions count – especially as people click away from a website within seconds if they don’t like what they see. In fact, it is estimated that over 75% of people judge the credibility of a business based on it’s websites. Here is a list of the main reasons why it may be time for your business to have a new website….. Read more to find out if it is time for a new website…
As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return.. Read more about the essential requirements of tradie websites…