Angela
A website isn’t a one-off project; it’s a vital tool needing regular maintenance. Like a store, it requires updates to run smoothly and give visitors a positive experience.
For small businesses in Melbourne, a maintained website is key. Neglect can cause slow loading, broken links, errors, and security risks, harming your reputation. Regular upkeep keeps your business professional, trustworthy, and competitive in Melbourne’s market.
A small business website is more than an online brochure. It creates your first impression and helps attract visitors, show value, and encourage contact, yet many sites fail by confusing visitors, making navigation hard, or not guiding action, which can reduce sales. To help, we have put together the top ten mistakes small business websites make, with tips to fix them.
Climbing search rankings today needs more than keywords. It takes user focused content that reflects real search behaviour and intent.
At Dynamic Websites, we include FAQs to boost SEO and give users quick, helpful answers that build trust.
With AI and voice search on the rise, strong FAQ content helps our clients stay visible and competitive.
Facebook is great for promoting your small business, but it does not directly improve your website’s search engine ranking. This is because Google does not count likes or shares as part of SEO.
While Facebook can send visitors to your site, this traffic does not boost your position in search results. Here are more reasons why Facebook will not help your SEO:
Expanding your trade business online is a smart move, but your website must work for you—not against you. Many tradies in Melbourne fall into common web design traps that cost them leads, trust, and revenue. Here are five of the most frequent website mistakes we see—and how to fix them:
Artificial intelligence (AI) is revolutionising search engine optimisation (SEO), making it more efficient and user-centric. This shift is especially beneficial for small businesses, helping them compete more effectively in crowded digital spaces.
Here’s how things are changing:
Too many small businesses settle for websites that look great but fail to communicate. A nice design might catch the eye, but if visitors don’t immediately understand what you offer, they’ll leave. This is especially true for websites that prioritise design over clear, useful information that guides visitors toward making a decision to contact you.
Your website is often the first impression potential customers have of your small business. It serves as a reflection of your brand, making it crucial to ensure that it remains modern, functional, and user-friendly. An outdated or poorly designed website can drive visitors away.
Here are five key signs that indicate it might be time for an upgrade to keep your website in top shape and help your business thrive online in 2025:
The Dynamic Websites team recently attended in the WordCamp Sydney Conference held in November 2024.
We believe that investing in ongoing training is essential to delivering outstanding web design and SEO services to our small business clients. Staying informed about the latest industry trends, particularly those relevant to Australia, helps us maintain the quality and standards our clients rely on.
Link farming is a practice where multiple websites agree to link to each other in an attempt to artificially inflate their SEO rankings. Quite often, many of these websites are set up specifically for linking and do not contain any quality content.
While link farming may seem like a shortcut to better SEO, it usually leads to long term damage to your website’s credibility and rankings.
So, how do link farms work, and what should you do instead?
We always use WordPress to build websites for our many small business clients. While there are several technical reasons for this choice, one key advantage is that WordPress is highly SEO friendly.
This means that when one of our websites goes live, it’s already ‘SEO ready.’ As a result, we gain a competitive edge when starting SEO to help the website climb Google rankings.
Here are just a few reasons why WordPress excels in SEO:
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Torino, Italy, in June 2024.
Investing in training is crucial to Dynamic Websites. This commitment ensures that we consistently offer the best web design and SEO services to our small business clients. By staying up to date with the the latest industry initiatives allows us to maintain our high standards.
Surge Capital Who they are We are excited to announce the launch of Surge Capital’s redesigned website. Surge Capital generates value for both the community and their investors by developing exceptionally well-designed and connected master-planned communities in urban growth areas. This includes Armstrong Creek and Leopold. The project The client already had a website, but … Read more
You may think that because you are a small business that customers only use a few keywords to search for your goods or services. However, this could not be further from the truth.
Customers use different keywords to search for the same thing because everyone has their own way of saying things. It’s all about the diverse ways we think and talk!
In a world full of small businesses vying for attention, standing out can be tough. But there’s one thing that can set you apart: your story. At Dynamic Websites, we understand the importance of storytelling to connect with customers to increase your revenue. Here are just some of the ways we do this:
Web Design Arrowhead Tax Accountants Who they are We’re excited to introduce the new website for Arrowhead Tax Accountants, our valued client based in Caroline Springs, Melbourne. They offer a comprehensive range of services including taxation, business advisory, accounting and bookkeeping, as well as the set up and management of self managed superannuation funds. It … Read more
Search Engine Optimisation (SEO) is a complex process aimed at improving a website’s visibility on search engine results – in most cases this is on Google.
While it’s a powerful tool for enhancing online presence and driving organic traffic, the timeframe for seeing tangible results can often be frustratingly lengthy.
Creating a successful website that draws in new customers and drives sales requires focused dedication and strategic planning.
Effectively navigating the digital realm and turning your website into a valuable marketing tool requires the use of a wide range of online marketing strategies.
Vivid Strings Who they are We are very pleased to introduce a new client Vivid Strings. They are anAn exciting collective of talented musicians who are passionate about performing and entertaining. They perform exquiste string music at weddings and corporate events both in Melbourne, Australia and Wellington, New Zealand. The project The client already had … Read more
Picture Fixer Who they are We are very pleased to introduce a new website for our valued client Picture Fixer. They are based in the Brisbane suburb of Calamvale. Jennifer, who owns and operates Picture Fixer has over 15 years of experience in preserving and enhancing treasured family photograhs. The project The client already had … Read more
Blockages Today Who they are We are very pleased to introduce a new website for our valued client Blockages Today. They are based in the Melbourne suburb of Moorabbin are a family owned and operated business. Their specialisation is unblocking drains – which they have been doing for over 30 years. The project The client … Read more
Achieving a high Google ranking is crucial for getting customers to your small business website. While Google Ads can place you at the top of the results, SEO offers a much more cost effective alternative. This is especially true over the long term.
Web Design Knight Blooms Who they are We are very pleased to introduce a new website for our valued client, Knight Blooms. Lou who owns and operates Knight Blooms is a bespoke florist focused on providing floral arrangements for significant events – including weddings and funerals. She already had a website for her business but was … Read more
Web Design Hymans Solicitors Who they are We are very pleased to introduce a new website for our valued client Hymans Solicitors. They are based in the Melbourne suburb of Dandenong and provide a range of legal services. This includes Personal Injury, Wills & Probate, Conveyancing, Family Law and TPD & Insurance. Their motto is … Read more
Web Design Wedding Caricatures Who they are We are very pleased to introduce a redesigned website for a caricature client who specialises in providing caricature entertainment at weddings in Melbourne and beyond. Phil Bowler is a Melbourne loves putting smiles on people’s faces when drawing his caricatures. We had already designed his Melbourne Caricatures website but needed a redesign … Read more
The Neurotherapy Clinic Victoria Who they are We are very pleased to introduce a redesigned website for our valued client The Neurotherapy Clinic Victoria. They are based in the Melbourne Outer Eastern suburb of Belgrave. They provide a Neurotherapy, Counselling and Psychotherapy services. The project The client already had a website but it needed to … Read more
Web Design Motion Hydraulics Who they are We are very pleased to introduce a new website for our valued client Motion Hydraulics. They are based in the Melbourne suburb of Campbellfield and take pride in providing a complete range of hydraulic solutions for businesses all over Victoria. Adrian who owns and operates Motion Hydraulics needed a … Read more
A multilingual website is a website that has content in two or more languages. This is a great option if your small business is targetting clients where English is not their first language.
Inma Moreno Business Coach Who they are We are very pleased to introduce a new website for our valued client, Inma Moreno. Inma is a business, life and sports performance coach. She is truly international as she speaks both English and Spanish fluently. This means she provides her online coaching services in both languages. Inma needed … Read more
Meek Care Support Services Who they are We are very pleased to introduce a new website for our valued client Meek Care Support Services. Meek Care Support Services provide a range of NDIS support services to many parts of Australia. This includes New South Wales, Victoria and Western Australia. The project The website needed to set … Read more
