Is Google AdWords too Expensive for your Small Business?

is google adwords too expensive

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more about whether Google Ads is too expensive for your small business…

Why Small Business Websites Fail

web design for small business

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more about why small business websites fail…

Online Shopping – How to Increase Sales

online shops how to increase sales

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more about how to increase the sales in your online shop…

Web Design for Heat Cool Express

web design for heat cool express

Who they are We are very pleased to introduce a new website for our client Heat Cool Express. The website is www.heatcoolexpress.com.au. They are one of Melbourne’s best heating and cooling specialists. They repair, service and install all major brands of heaters, air conditioners and hot water systems. The project We were approached to develop … Read more

Web Design for Studio Craft

web design studio craft

Who they are We are very pleased to introduce a new website for our client Studio Craft. Studio Craft have been framing artworks and collectables since they established their business in 1973. They now have two stores – one in Hawthorn and one in Hampton. They are now one of Melbourne’s largest picture framers. The project … Read more

Web Design for GFE

web design for gfe

Who they are We are very pleased to introduce a new website for our client GFE. Their new website can be found at www.gfevic.com.au. GFE is a successful catering equipment supplier along with being a manufacturer of customised stainless steel commercial kitchen equipment. This unique combination has created a commercial kitchen and fit out solution. With … Read more

New Year – Time for a New Website?

man sitting at desk designing a new website

In today’s online world, for a lot of companies, a website is the first point of contact a customer will have of your business. First impressions count – especially as people click away from a website within seconds if they don’t like what they see. In fact, it is estimated that over 75% of people judge the credibility of a business based on it’s websites. Here is a list of the main reasons why it may be time for your business to have a new website….. Read more to find out if it is time for a new website…

Web Design for Farah Window Cleaning

new web design for farah window cleaning

Who they are We are very pleased to introduce a new website for our client Farah Window Cleaning. This new website is www.farahwindowcleaning.com.au. Farah Window Cleaning is a leading provider of professional high standard window cleaning services in Melbourne.  Adam, who owns and operates Farah Window Cleaning with his dedicated staff, provides both domestic and commercial window … Read more

Tradie Websites – The Essentials

tradie websites

As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return.. Read more about the essential requirements of tradie websites…

Web Design for All Checked Out

web design all checked out

Who they are We are very pleased to introduce a new website for our client All Checked Out. This new website  is  www.allcheckedout.com.au.  All Checked Out is one of Melbourne’s best property inspection specialists.  Luke, the principal property inspector is a Registered Builder and provides property inspection services to all areas of Melbourne. The project Luke,  who owns and … Read more

Online Shops – How to get more sales

online shops and ecommerce

You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in. Read more about getting more sales for your online shop…

5 ways to get more people to your website

online marketing for your website

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results!  It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily? Read more about ways to get more people to your website..

5 Steps to Make Social Media Work for your Small Business

social media icons

It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales. Read more about how to make social media work for your business…

We Continue to be Google AdWords Certified

google ads certification

Google AdWords is one of the most effective online marketing tools that your company can use. It is a method of advertising on the internet whereby you pay for a small text ad to appear when a person types in certain words (called keywords). It is rapidly replacing the more traditional form of print advertising in newspapers and magazines. In fact, it is now estimated that over 85% of people use the internet to search for a local business. Read more about Google Ads Certification…

Pete the Roller Door Bloke

web design pete the roller door bloke

Who they are Pete the Roller Door Bloke (www.petetherollerdoorbloke.com.au) renowned throughout Melbourne for repairing and maintaining garage roller doors. He fixed all major brands including  B & D Doors, Airport Doors, Glidroll Doors and Steeline Doors. Cable replacement, springs, wheels etc as needed. The project Peter, already had a website that he was happy with. … Read more

Online Shops

online shopping how to get started

The Basics

Why limit yourself to customers who are willing and able to visit your shop to make a purchase? Expand your potential customer base by having an online shop.

With over 70% of people now using the internet to buy goods and services, even the smallest of businesses now need to have an online shop. In addition, over 1/3 of people are now using their mobile phone to make purchases so you need to be mobile friendly. Read more about online shops…

Google Grants for Non-Profit Organisations

google grants

A lot of people, one way or another, are connected to a non-profit organisation – whether as an employee, volunteer, consumer, or donor. But did you know that Google has a Grants programme that allows up to $10,000 of free Google AdWords each month? – that is over $1 million dollars per year! Is your non-profit organisation making use of this very generous Google grants offer? Read more about Google Grants for non-profit organisations…

5 Signs you Need a New Website

new website design melbourne

Your website is now often the first point of contact a potential customer has with your business. You only have a few seconds to engage with them before they move away. Get it wrong and it will cost you business. Get it right and your website will become your best marketing tool that runs 24/7. Here are 5 signs which say that it is time for a new website. Read more about the 5 signs you need a new website…

We are Google AdWords Certified

google ads certified dynamic websites

Google AdWords is one of the most effective marketing tools that your company can use. It is a method of advertising on the internet whereby you pay for a small text ad to appear when a person types in certain words (called keywords). It is rapidly replacing the more traditional form of print advertising in newspapers and magazines. In fact, it is now estimated that over 85% of people use the internet to search for a local business. Read more about Google Ads certification…

Google AdWords – The Basics

google ads the basics
How to get started

We are often asked what Google AdWords are and how it can be used to increase business. Google AdWords is an method of advertising on the Internet whereby advertisers pay to have small ads appear when a person types in certain words (called keywords). The ads appear above organic listings and also along the right hand side of the screen.

Above is an example of what an ad might look like if a person types ‘Electrician Melbourne’. Read more about the basics of Google Ads….

Stock Photos

how to use stock photos
What are they?

Stock photos is a term used for photos that are selected from a large catalogue of photos and used for a specific purpose. These purposes include photos for websites, newspaper advertisements and general advertising material. They are purchased as an alternative to using a professional photographer. Stock photos can suit those who are on a tight budget as they are less expensive than hiring a professional photographer. Read more about stock photos…

Online Directory Listings and Tradies

online directories
What you need to know

Have you heard of websites such as www.womo.com.au (“womo”). Well if you haven’t then you need to find out quickly as they are a great online marketing tool for small businesses especially tradesmen. Womo alone gets around 70,000 visitors every single day!

Listing your business on online directories provides a very effective way for customers to find you. Read more about online directory listings for tradies…

SEO Tips for Tradies & Plumbers

seo search engine optimisation

One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly – ie make your website easy to find on the internet.

More than 12,000 people use the internet to search for a plumber in Melbourne every single month. Read more about SEO tips for tradies and plumbers…

SEO – the basics

seo sarch engine optimisation
What is SEO?

SEO stands for ‘Search Engine Optimisation’. SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet. Read more about the basic elements of SEO…