The internet is the number one marketing tool for small businesses. That's why it is extremely important that your website makes a great first impression. This is especially true as you only have a few seconds to engage with customers before they move away.
As your website is hard working 24/7, it means you need to make sure you get the most out of it. Here are four signs that you need a new website:
1. Is your website aesthetically appealing?
If your website is looking a bit tired and dated now is a great time to revamp and update it. This will ensure that you have a website that stands out from your competitors. There is no point spending money on Google Ads or SEO if potential customers come to your website and then just click away because your website is slow, cluttered, or hard to navigate. At Dynamic Websites we can make your website visually pleasing and easy to navigate.
2. Is your website receiving fewer enquiries?
You have been running a targeted Google Ads campaign for a while and you used to get quite a lot of enquiries and sales - but lately you have hardly been receiving any. If this is the case, it is likely that your website is the cause of the problem - and there is nothing worse than paying for a Google Ads campaign and not getting any results from it. This means it is time to pause the campaign and get yourself a new website. Time to get ahead of the game.
3. Does your website have useful information?
Google loves websites with lots of useful content. In fact, websites that contain lots of information (especially in question and answer format) seem to do better when it comes to SEO. It is also gives people a reason to come back and visit your website time and time again. As a result, it means you need to think about adding blogs or even FAQs to your website.
For example, a plumbing business could blog common problems that arise and about the reasons why it is advisable to call a licensed plumber immediately, to fix the issue before it becomes a major and costly problem.
4. Is your website really slow?
If your website is slow to load, then it is likely that you are losing lots of customers and missing out on sales. In fact, nearly 50% of people expect a website to load in two seconds or less. After two seconds they are off to another website, and you have lost another potential sale! Fortunately, there are lots of things you can do to speed up your website - most of which are technical. These include enabling browser caching and reducing image sizes.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.