Angela
You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in.
A blog when it is done properly, is a very powerful tool to show off your expertise. It also keeps your website fresh with customers coming back to read your new blogs on a regular basis. A blog is considered one of the most effective tools for search engine optimisation (SEO). However, when a blog is not done properly it can have the opposite effect and actually be detrimental to your business – so it’s important to get it right.
Web Design for High Roller Limousines Who they are High Roller Limousines is Melbourne’s No 1 limousine and sedan chauffeur service provider. They understand that when someone hires a limousine, it is usually part of a very special event. That is why the team pride themselves on providing impeccable presentation and delivering the highest quality service … Read more
The Square Reader payment system recently launched in Australia and is revolutionising the way to get paid on the go at a low cost. It has been developed by the Founder of Twitter and is directly targeting small businesses including trades, services and retail sector. The Square Reader allows you to accept payments anytime and anywhere as long as you have a smartphone or a tablet with you and a signal. It is anticipated it will be especially popular with tradesmen as they can easily get paid on the spot.
As many companies now rely on Google to advertise their business, any changes made to the way Google Adverts are displayed can have an impact on them. It is therefore important that they keep up to date with any changes to make sure they are not adversely impacted.
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results! It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily?
Web Design for DHT Solutions Who they are DHT Solutions is one of Australia’s leading suppliers of refrigeration and catering equipment. They are family owned and operated and only deal with quality brands of commercial refrigeration and catering equipment at the best value for money. They are based in Melbourne but have delivery networks that … Read more
It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales.
It is often thought that the ultimate aim with Google AdWords is to have as many people as possible visit your website. However, this is not necessarily true as you pay Google every time someone clicks onto your website. This become expensive very quickly.
What is more important than total number of visitors to your website is the number of visitors who become customers.
Web Design Lash Expert Professional Supplies Who they are Lash experts is the one-stop shop for all things to do with eyelash extensions. Lash Experts is quickly gaining a reputation for sourcing high quality eyelash extension supplies for their customers and providing customer service that is second to none. With their new website and integrated use of … Read more
Pete the Roller Door Bloke Who they are Pete the Roller Door Bloke (www.petetherollerdoorbloke.com.au) renowned throughout Melbourne for repairing and maintaining garage roller doors. He fixed all major brands including B & D Doors, Airport Doors, Glidroll Doors and Steeline Doors. Cable replacement, springs, wheels etc as needed. The project Peter, already had a website … Read more
With all the new social media channels, such as Facebook, Twitter and Instagram, sending out an email to customers can seem a little old fashioned. However, email marketing it still very effective.
The following is a list of the 5 biggest benefits of email marketing that illustrate just how effective a well managed campaign can be:
Why limit yourself to customers who are willing and able to visit your shop to make a purchase? Expand your potential customer base by having an online shop. With over 70% of people now using the internet to buy goods and services, even the smallest of businesses now need to have an online shop. In addition, over 1/3 of people are now using their mobile phone to make purchases so you need to be mobile friendly.
Web Design for All Decked Out Who they are All Decked Out (www.alldeckedout.com.au) is Melbourne’s premier decking company and has been providing high quality design and construction of decking, pergolas, carports and decorative fencing since 1993. They are based in the South Eastern suburbs of Melbourne, but are happy to work in all regions of … Read more
Yes, every website now needs to be mobile phone friendly.
It is estimated that 95% of mobile phone users have used their phones to search for local businesses – with over 60% of them calling a business after doing a search. With these statistics it is critical that every business has a website that is mobile friendly.
A lot of people, one way or another, are connected to a non-profit organisation – whether as an employee, volunteer, consumer, or donor. But did you know that Google has a Grants programme that allows up to $10,000 of free Google AdWords each month? – that is over $1 million dollars per year! Is your non-profit organisation making use of this very generous Google grants offer?
Your website is now often the first point of contact a potential customer has with your business. You only have a few seconds to engage with them before they move away. Get it wrong and it will cost you business. Get it right and your website will become your best marketing tool that runs 24/7. Here are 5 signs which say that it is time for a new website.
Web Design for Joe’s Fencing and Gates Who they are Joe’s Fencing & Gates (www.joesfencingandgates.com.au) is one of Melbourne’s leading fence and gate specialists servicing the Northern suburbs. The business is family owned and operated. For over 8 years it has been providing the highest quality fencing and gate products. Joe’s Fencing & Gates also … Read more
We are often asked what Google AdWords are and how it can be used to increase business. Google AdWords is an method of advertising on the Internet whereby advertisers pay to have small ads appear when a person types in certain words (called keywords). The ads appear above organic listings.
Stock photos is a term used for photos that are selected from a large catalogue of photos and used for a specific purpose. These purposes include photos for websites, newspaper advertisements and general advertising material. They are purchased as an alternative to using a professional photographer. Stock photos can suit those who are on a tight budget as they are less expensive than hiring a professional photographer.
Listing your business on online directories provides a very effective way for customers to find you. Some of the internet search engines (eg Google) will give you a higher page ranking when you are listed on good quality directories. The page ranking of a website is very important as the higher the ranking the easier it is for your customers to find you
One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly – ie make your website easy to find on the internet.
SEO stands for ‘Search Engine Optimisation’ SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet.
