Your website is now often the first point of contact a potential customer has with your business. You only have a few seconds to engage with them before they move away. Get it wrong and it will cost you business. Get it right and your website will become your best marketing tool that runs 24/7. Here are 5 signs which say that it is time for a new website.
1.You can't be found on Google
You used to be on the first page of Google results but now you are somewhere on page 15. Many of the search engine techniques that are used to get a website onto the first page rely on a having a newer website. If your website is more than a few years old, then it may not be equipped with the necessary tools to easily make your website rank highly.
2. Your website has stopped receiving enquires
You have been running a targeted Google AdWords campaign for a while and you used to get quite a lot of enquiries and sales - but lately you have hardly been receiving any. It is likely that your website is the cause of the problem - and there is nothing worse than paying for a Google AdWords campaign and not getting any results from it. This means it is time to pause the campaign and get yourself a new website.
3. Your website can't be used on mobile phones
With over 60% of people using their mobile phones to search the internet you can't afford not to have a mobile friendly website. This means that you need a responsive website that changes as the screen size changes.
4. Your website is slow
With 40% of people clicking away from a website if it does not load within three seconds, you need to have a fast website. A fast website also helps with your SEO programme. The technology used to design older websites means that it will load slower - which in turn means you could be missing out on 40% of your sales.
5. You have checked out your competitors' websites
It is always a good idea to keep an eye on your competitors. If you have done this and you love their websites then it is definitely time for a change. In fact your competitors' website can be a great place to start to get ideas about how you would like your new website to look like.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.