First impressions count
It is true that getting visitors to your website is hard work, but in many ways it is harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.
So how do you create a great first impression to keep people on your website and ultimately buy your product or service?
The following 5 tips will help you create a site that will actively engage visitors whilst creating brand awareness of your product / service and ultimately lead to more sales.
1. Keep it simple
You need to have a homepage that is not cluttered with too many words, photos or colour that is 'pleasing to the eye'. Your website needs to conform to website page standards or visitors will find it all too difficult and leave as it will not look like any website they are familiar with. However this does not mean your website should be bland. Your homepage in particular needs to engage visitors very quickly.
You need to make it easy for visitors to navigate your website so they do not give up in frustration and leave. Your visitors need to be able to navigate to and from your homepage with ease. If visitors can't find what they are looking for quickly they will leave and find another website that offers the same products / services.
You may decide to have a whole page dedicated to testimonials from customers but if you have the space you should have one or two testimonials on your homepage. Testimonials are a fantastic way to reassure visitors that past customers have been happy with your service.
4. Contact Information
It is essential that your visitors can find your contact information very quickly. If your visitor needs a plumber because their hot water service has burst they don't have the time to search your website for contact information. Your phone number needs to be prominently displayed in the top right hand corner of your homepage - as well as every single page of your website. Your also need to have a 'contact us' form on your homepage in case your visitor prefers to contact you via email.
5. Your competitors
Put yourself in the shoes of your potential customers and look at your competitors' websites (especially their home pages). Make a list of what you like and what you don't like. Try to incorporate some of the things you like (eg easy to navigate between pages) whilst avoiding the things you don't (eg too much irrelevant written information in small font that is hard to read).As you can see there are lots of simple things that can be used to create a stunning yet easy to use website that will encourage visitors to find out more about what your business offers. A good website will become a very important marketing tool for your business. A bad website will do your business a great disservice and actually send potential customers away.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.