John Stoneman
Google Ads can be expensive for many Melbourne small businesses. That’s why it’s important to get the most out of your budget. This is especially true as it is estimated that as many as 1 in 5 clicks are not genuine.. That’s where ClickCease can help.
Unfortunately cyber attacks and threats to websites have increased over the last few years. This means it is not just ‘big corporations’ that are being targeted. Small business websites are now in the sights of hackers.
Buying a new business is exciting. There are lots of things to do to make sure nothing is forgotten in the process. One thing that can be forgotten is taking over the website of the business you have just acquired.
Since 2020 Google has been gradually introducing a verification process for businesses that use their Google Ad services. Their reason for doing this is to ensure a safe and trustworthy ad experience for people who use Google Ads.
All small businesses, especially in recent times, have to work hard to find new customers. Often SEO or Google Ads are the main marketing tools used by small business. As a result, we are often asked by which is better for small businesses. The answer is dependent on a number of factors.
From 24 March 2022 a new domain name registration with the ending of .au – ie without the usual .com in front of it will become available to all businesses with an Australian connection.
For example our own website Dynamic Websites, has the current domain name of dynamicwebsites.com.au. From 24 March 2022, the domain name of dynamicwebsites.au can be registered.
It is important that if you want to do well for SEO, that your website performs well on all of Google’s Core Web Vitals. Google core web vitals are a set of technical performance criteria to help optimise the speed, interactivity and stability of your website.
Following on from our previous blog, here are another 3 core web vitals that are important if you want your website to climb up those SEO rankings and stay there:
Even during the COVID-19 Pandemic we are doing our best to keep up to date with the latest news that impacts our small business clients. This includes attending Elementor Meet Ups via Zoom. The latest Meetup was focused on the information Google has released to help websites rank well for SEO.
The information released by Google is called the Core Web Vitals a website needs to perform well for SEO. This is great, as it gives us a lot more information about how to make a website as SEO friendly as possible.
Google Ads is a big marketing expense for lots of Melbourne small businesses. Because of this, it is important to make the most of the your Google Ads budget to get the best return for the money you spend.
A well set up Google Ads campaign is a good start. However, it also needs to be skillfully managed to make sure that you continue to get good value from your Google Ads campaign.
Here are 5 tips to make the most out of your Google Ads campaign:
For most small businesses, emails are an important part of their operations. You receive emails from clients, suppliers and employees. To be able to run your small business efficiently you need access to your emails at all times.
Most small businesses don’t really know that much about how their emails work or if there are better email options. However, with small businesses receiving more emails with large attachments (including videos and photos) it is important to make sure the system is set up correctly.
Do you have an online shop but haven’t been confident enough to pay to advertise on Google? Well the good news is that you don’t have to. This is because Google has announced that it is introducing FREE advertising on Google Shopping. It is anticipated these exciting changes will take place sometime in mid October 2020.
Google is introducing this new initiative as they understand the vital role online retailers have played during Australia’s response to the Covid-19 pandemic.
Most businesses know that keeping track of their customers and jobs is important. This is especially true if you have a team working for you. In addition, new businesses and businesses that are growing can find it difficult to keep track of customers.
There are a lot of options claiming to have solutions for you, but what exactly do they do? And will they help your business? ServiceM8 is one of these options and it is becoming very popular amongst tradesmen for booking and scheduling jobs.
So let’s take a closer look at ServiceM8.
Google is spending US$340 million worldwide. They are doing this by giving away Google Ads credits to a lot of it’s customers. The aim is to help small and medium sized businesses keep advertising during the Covid-19 Pandemic.
The ad credit is a great goodwill gesture by Google. It is a practical way to show support and solidarity with businesses who use Google Ads to advertise their business but are finding the current times tough. If you are eligible you will receive a credit up to the equivalent of US$1,000.
While everyone has been in lockdown for the COVID-19 pandemic, several computer hackers have been busy. They have been working on finding ways to take control of other peoples websites for their own purposes.
At Dynamic Websites, website security is of high importance. Because of this, we only build websites that use the best secure software available.
All small businesses need to work hard to find new customers. Quite often SEO or Google Ads are the main marketing tools used. We are often asked by our clients which is best for their small business. There is no simple answer to this, as it depends on many factors.
These factors include your budget, time frame, as well as how competitive your industry is. However, the best place to start is to understand the difference between SEO and Google Ads.
There is no point having a great website if no one visits it. We find a lot of people think they just have to build a website and somehow customers will find them. They are usually disappointed when this doesn’t happen.
With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticed
Here are 5 of the best online marketing strategies you can use:
t was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au – ie without the usual .com in front of it.
Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.
The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers.
In fact, it is likely that you are losing around 40% of your customers if your website is too slow.
In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you.
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Berlin, Germany in June 2019.
Investing in training is important to Dynamic Websites. This is because it is important to us to always provide the best web design, SEO and Google Ads services to our clients. To enable us to do this, we stay up to date on the latest initiatives in the industry.
Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.
When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.
Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.
Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?
Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers.
Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.
Having at least one video on your website is a great way to tell your story and stand out from your competitors.
If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.
The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords. The Google Merchant Center allows your products to be displayed when a customer types a search query into Google.
Mobile phones are now the most popular way people access the internet. That’s why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.
If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.
The answer is a definite yes. In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.
With around 50% of people using Google Chrome to search the internet in Australia, you will end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks.
Been thinking of updating your website but not sure if it is worth the time and money? If your website has any of the following issues then you need to think about getting a new. If your website still looks good it may be that you only need a few technical issues sorted out. However, if your website is looking old and dated then it may mean you need an entire new website.
AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).
The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience.
Google has put together some very insightful information about how customers choose a tradie. Although it specifically relates to services provided in the home – eg by plumbers, electricians, cleaners, gardeners etc, some of the information is useful to the broader service industry.
On average, a customer will conduct between three and four searches before making a decision about which company to use. So what can you do to make customers select your business?
From 1 November 2016, Google started charging 10% GST on Google AdWords. Prior to this, because Australian Google AdWords customers were invoiced from Singapore (Google Asia Pacific Pte Ltd) it was exempt from GST.
It is true that getting visitors to your website is hard work, but in many ways it is harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.
So how do you create a great first impression to keep people on your website and ultimately buy your product or service?
