Most would agree that 2020 has been a tough year for most small businesses. That's why it's time to look forward to 2021. As part of this, you need to make sure you are getting the most out of your website. By doing this, your small business will be off to a flying start in the New Year.
Even though a website is an important marketing tool of all small businesses, it is often forgotten about once it has been built. So the end of the year is a good time to do a quick review.
1. Is your website visually appealing?
It doesn't take long before a website starts to look outdated. Have you noticed that your competitors' websites look better than your own? If so, it may be time for a refresh. Remember that you only have a few seconds to engage a customer's interest before they click away to visit a competitor's website.
There is no point spending money on Google Ads or SEO if people come to your website and then just click away because your website is slow, cluttered, or hard to navigate. So you need to get your website sorted before you think about online marketing.
2. Do you have lots of calls to action?
It's hard to turn browsers into buyers when there is no clear navigation to a 'BUY NOW' or 'CALL NOW' button. Not everyone wants to read everything on your page before they are ready to take action. This means you need to carefully place calls to action to encourage people to take the next step, when they are ready to do so.
If you have effective calls to action you can expect to increase your conversion rate by 21%. That's a big increase in sales just by adding calls to actions.
3. Does your website have useful information?
Google loves websites with lots of useful content. In fact, websites that contain lots of information (especially in question and answer format) seem to do better when it comes to SEO. This means you need to think about adding blogs or even FAQs to your website.
An example would be an oven repair business. You could blog about some of the simple reasons why an oven is not working and how someone could fix it themselves - eg the plug has come loose. However, at the same time you could emphasis that more complex problems need a qualified electrician and have a call to action for them to contact you directly.
4. Is your website fast enough?
Having a slow website guarantees that you are missing out on sales. In fact, nearly 50% of people expect a website to load in 2 seconds or less. After 2 seconds they are off to another website and you have lost another potential sale! Fortunately, there are lots of things you can do to speed up your website - most of which are technical. These include enabling browser caching and reducing image sizes.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and online shops we provide online marketing services. Our online marketing for small business extends to Google Ads, Microsoft Advertising, search engine optimisation (SEO), content writing, blog writing and social media marketing.