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Dynamic Websites is one of Melbourne’s leading web design companies for small businesses. Check out our latest news to find out what is happening in the web design and online marketing world.
We publish a monthly newsletter covering interesting topics – including web design, SEO, Google Ads, Combined SEO and Google Ads, Google My Business, Microsoft Advertising and content writing.
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Google My Business – Why you Need It
Google My Business is becoming one of the most important ways for a business to improve their online presence. Nearly 95% of people use Google to search the internet. This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases.
Electronic Invoicing for Tradies to get Paid Quicker
Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.
How to Make your Website Fail in 5 Easy Steps
It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.Given how important a website can be to the success of a business it is best to get things right from the start.
Does your Online Shop need Afterpay?
There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.Afterpay's motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don't have to wait until you pay for the goods to enjoy them.
How to Make your Small Business Website Succeed
Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers.
Three Reasons why your Website needs Videos
Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.Having at least one video on your website is a great way to tell your story and stand out from your competitors.
Did you Notice a Drop in Clicks to your Website in August?
The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?
Five Quick Things to Improve your SEO
Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.The good news is that there are some simple things you can do that can have a real impact on your website's SEO position. Listed below are five quick ways to improve your SEO:
The Google Merchant Center
If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords. The Google Merchant Center allows your products to be displayed when a customer types a search query into Google.
The Importance of Google Reviews
Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business. However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.With 90% of people saying they are influenced to buy when they read a positive review, it is an important part of your business' marketing plan to encourage customers to leave reviews.
