Latest News
Dynamic Websites is one of Melbourne’s leading web design companies for small businesses. Check out our latest news to find out what is happening in the web design and online marketing world.
We publish a monthly newsletter covering interesting topics – including web design, SEO, Google Ads, Combined SEO and Google Ads, Google My Business, Microsoft Advertising and content writing.
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New Year – Time for a New Website?
In today's online world, for a lot of companies, a website is the first point of contact a customer will have of your business. First impressions count - especially as people click away from a website within seconds if they don't like what they see. In fact, it is estimated that over 75% of people judge the credibility of a business based on it's websites. Here is a list of the main reasons why it may be time for your business to have a new website.
Google now charging GST on AdWords
From 1 November 2016, Google started charging 10% GST on Google AdWords. Prior to this, because Australian Google AdWords customers were invoiced from Singapore (Google Asia Pacific Pte Ltd) it was exempt from GST.
Tradie Websites – The Essentials
As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well - which means a lot of money can be spent for very little return. So what does every tradie website need to include?
Online Shops – How to get more sales
You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start - but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in.
Blogging – Getting it Right
A blog when it is done properly, is a very powerful tool to show off your expertise. It also keeps your website fresh with customers coming back to read your new blogs on a regular basis. A blog is considered one of the most effective tools for search engine optimisation (SEO). However, when a blog is not done properly it can have the opposite effect and actually be detrimental to your business - so it's important to get it right.
The new way to get paid with your mobile phone
The Square Reader payment system recently launched in Australia and is revolutionising the way to get paid on the go at a low cost. It has been developed by the Founder of Twitter and is directly targeting small businesses including trades, services and retail sector. The Square Reader allows you to accept payments anytime and anywhere as long as you have a smartphone or a tablet with you and a signal. It is anticipated it will be especially popular with tradesmen as they can easily get paid on the spot.
Recent Google AdWords Changes
As many companies now rely on Google to advertise their business, any changes made to the way Google Adverts are displayed can have an impact on them. It is therefore important that they keep up to date with any changes to make sure they are not adversely impacted.
5 ways to get more people to your website
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumbers melbourne’ you will get 2,390,000 results! It is unreasonable to expect that a customer will be able to find your plumbing business website in over 2 million search results. So what can be done so that your website will be found easily?
5 ways to design a great home page for your website
It is true that getting visitors to your website is hard work, but in many ways it is harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.So how do you create a great first impression to keep people on your website and ultimately buy your product or service?
5 Steps to Make Social Media Work for your Small Business
It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales.
