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Dynamic Websites is one of Melbourne’s leading web design companies for small businesses. Check out our latest news to find out what is happening in the web design and online marketing world.
We publish a monthly newsletter covering interesting topics – including web design, SEO, Google Ads, Combined SEO and Google Ads, Google Business Profile, Microsoft Advertising and content writing.
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The Google Merchant Center
If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords. The Google Merchant Center allows your products to be displayed when a customer types a search query into Google.
The Importance of Google Reviews
Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business. However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.With 90% of people saying they are influenced to buy when they read a positive review, it is an important part of your business' marketing plan to encourage customers to leave reviews.
Mobile Landing Pages for Google AdWords
Mobile phones are now the most popular way people access the internet. That's why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.
Does your Website Need to be Secure?
The answer is a definite yes. In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.With around 50% of people using Google Chrome to search the internet in Australia, you will end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks.
Signs you Need a New Website
Been thinking of updating your website but not sure if it is worth the time and money? If your website has any of the following issues then you need to think about getting a new. If your website still looks good it may be that you only need a few technical issues sorted out. However, if your website is looking old and dated then it may mean you need an entire new website.
Should you be using Bing Ads instead of Google AdWords?
Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops.
How AMP can Supercharge your SEO
AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO - as AMP will increase your clicks, impressions and user experience.
SEO – Back to Basics
Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords.
Is Google Ads too Expensive for your Small Business?
Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive - which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of before deciding to use Google AdWords?
Why Small Business Websites Fail
Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers.Here is a list of the common mistakes small businesses make with their websites: