Times are tough for a lot of Australian businesses right now due to the COVID-19 pandemic. This is especially true if you are a Melbourne business subject to the current Stage 4 restrictions.As challenging as these times are, there are ways to use your website to navigate through the crisis and stay in contact with your customers. Outlined below are a few ways your business can use it's website during this crisis and eventually take advantage of the economic recovery when it comes.

Google My Business is one of the best tools a small business can utilise. It is a particularly effective tool for local businesses looking for more customers. Even better, it is a free tool!We consider Google My Business so important that we incorporate it into most of the SEO plans for our customers.To get the most of Google My Business, here are some tips to get you started:

Google is spending US$340 million worldwide. They are doing this by giving away Google Ads credits to a lot of it's customers. The aim is to help small and medium sized businesses keep advertising during the Covid-19 Pandemic.The ad credit is a great goodwill gesture by Google. It is a practical way to show support and solidarity with businesses who use Google Ads to advertise their business but are finding the current times tough. If you are eligible you will receive a credit up to the equivalent of US$1,000.

While everyone has been in lockdown for the COVID-19 pandemic, several computer hackers have been busy. They have been working on finding ways to take control of other peoples websites for their own purposes.At Dynamic Websites, website security is of high importance. Because of this, we only build websites that use the best secure software available.

We know the COVID-19 restrictions are affecting many businesses. This includes many Dynamic Websites clients.We are closely monitoring the restrictions and the impact they are having. Because of this we have suspended face to face meetings. However, we are still in contact with clients either via telephone or Zoom.Other than this measure it is business as usual for Dynamic Websites, as all our staff already work remotely. But, as we know it is not business as usual for a lot of our clients, we are doing a few things to make life easier for our many valued clients.

All small businesses need to work hard to find new customers. Quite often SEO or Google Ads are the main marketing tools used. We are often asked by our clients which is best for their small business. There is no simple answer to this, as it depends on many factors.These factors include your budget, time frame, as well as how competitive your industry is. However, the best place to start is to understand the difference between SEO and Google Ads.

There is no point having a great website if no one visits it. We find a lot of people think they just have to build a website and somehow customers will find them. They are usually disappointed when this doesn't happen.With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticedHere are 5 of the best online marketing strategies you can use:

With 97% of people using the internet to find a business, it is very important that your website makes a great first impression.Unfortunately, a lot of people 'set and forget' when it comes to websites. They spent a lot of time and money getting their website online. However, when the website goes online they don't make any changes for years.If this is what has happened to your website, then these 5 signs will let you know if it is time for a new website:

t was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au - ie without the usual .com in front of it.Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.

The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers.In fact, it is likely that you are losing around 40% of your customers if your website is too slow.In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you.