Latest News
Dynamic Websites is one of Melbourne’s leading web design companies for small businesses. Check out our latest news to find out what is happening in the web design and online marketing world.
We publish a monthly newsletter covering interesting topics – including web design, SEO, Google Ads, Combined SEO and Google Ads, Google My Business, Microsoft Advertising and content writing.
Contact John today on (03) 9028 7337 or email to subsribe to our newsletter
Do you Need the New .au Domain Name for your Small Business
The new .au domain name registration system started on 24 March 2022. Since then, businesses with a connection to Australia have been able to register a domain name with the ending of .au - ie without the usual .com in front of it.At Dynamic Websites, we have already registered our domain name of dynamicwebsites.au. This is in addition to our existing domain name of dynamicwebsites.com.au.
Google Ads Verification Process
Since 2020 Google has been gradually introducing a verification process for businesses that use their Google Ad services. Their reason for doing this is to ensure a safe and trustworthy ad experience for people who use Google Ads.
Using Combined SEO and Google Ads for your Small Business
All small businesses, especially in recent times, have to work hard to find new customers. Often SEO or Google Ads are the main marketing tools used by small business. As a result, we are often asked by which is better for small businesses. The answer is dependent on a number of factors.
The New .au Domain Name is coming in March 2022
From 24 March 2022 a new domain name registration with the ending of .au - ie without the usual .com in front of it will become available to all businesses with an Australian connection.For example our own website Dynamic Websites, has the current domain name of dynamicwebsites.com.au. From 24 March 2022, the domain name of dynamicwebsites.au can be registered.
More Google Core Web Vitals & SEO
It is important that if you want to do well for SEO, that your website performs well on all of Google’s Core Web Vitals. Google core web vitals are a set of technical performance criteria to help optimise the speed, interactivity and stability of your website.Following on from our previous blog, here are another 3 core web vitals that are important if you want your website to climb up those SEO rankings and stay there:
Google Core Web Vitals & SEO
Even during the COVID-19 Pandemic we are doing our best to keep up to date with the latest news that impacts our small business clients. This includes attending Elementor Meet Ups via Zoom. The latest Meetup was focused on the information Google has released to help websites rank well for SEO.The information released by Google is called the Core Web Vitals a website needs to perform well for SEO. This is great, as it gives us a lot more information about how to make a website as SEO friendly as possible.
How Google Ads and SEO Help Each Other
Using Google Ads is a big expense for most small businesses. This is particularly true if you are in a competitive industry. That's why your Google Ads campaign needs to be run as effectively as possible. By doing this you will maximum your return on investment.However, most don't know that running an SEO campaign alongside your Google Ads campaign is one of the best ways to get the most out of your online marketing budget.That's why we recommend to our clients to use both Google Ads and SEO at the same time.Here are three of the top reasons why you should use Google Ads and SEO together:
5 Quick Ways to Spruce Up Your Small Business Website
There is a lot to do when running a small business. That's why keeping your website updated may be a task that gets put onto the bottom of your to do list. However, if it has been a while since you have made any changes to your website, it is likely to be looking a bit out of date. Even worse, it might be putting off potential customers!So what can you do to quickly spruce up your small business website? Here are 5 of our top tips:
Tips to Make the Most Out Of Your Google Ads Budget
Google Ads is a big marketing expense for lots of Melbourne small businesses. Because of this, it is important to make the most of the your Google Ads budget to get the best return for the money you spend.A well set up Google Ads campaign is a good start. However, it also needs to be skillfully managed to make sure that you continue to get good value from your Google Ads campaign.Here are 5 tips to make the most out of your Google Ads campaign:
How to Reboot your Online Presence
Most small business found 2020 very challenging. As a result, a lot of small businesses are thinking about the best way to reboot their online presence.This is especially true as some have had to pivot to meet the challenges that the Covid-19 restrictions have brought.There are a lot of ways to improve your online presence. The following are just a few of them:
