Why you need a WordPress website for SEO
We always use WordPress to build websites for our many small business clients. While there are several technical reasons for this choice, one key advantage is that WordPress is highly SEO friendly.
This means that when one of our websites goes live, it’s already ‘SEO ready.’ As a result, we gain a competitive edge when starting SEO to help the website climb Google rankings.
Here are just a few reasons why WordPress excels in SEO:
1. Inherently SEO friendly
WordPress is designed with SEO in mind. Its clean and simple code structure makes it easy for search engines to read and index a website’s content. The platform supports a logical structure with categories and tags, aiding in efficient content organisation that enhances SEO.
2. Powerful SEO plugins
WordPress offers a wide range of plugins specifically designed to improve SEO. One of the most popular is Yoast SEO, which provides comprehensive tools to optimise content on the website. Yoast guides you through key SEO practices, such as using target keywords, meta descriptions, and readability analysis.
3. WebP image support
Using WebP images on your WordPress site can significantly enhance SEO. WebP is a modern image format that reduces the file size of your images without compromising quality, which leads to faster page load times. Since page speed is a critical factor in search engine rankings, employing WebP images can improve your site’s SEO.
4. Great content management
WordPress excels in content management, making it easy to publish regular, high quality content—a cornerstone of effective SEO. It efficiently handles frequent updates, helping keep your website fresh and relevant. This is one of the most effective strategies not only for improving your website’s rankings but for maintaining them over time.
5. Flexibility and customisability
WordPress is highly flexible and customisable. It means we can customise every website we build – so that it is not only visually appealing but also optimised for speed and performance, both crucial for SEO.
These are just some of the reasons why Dynamic Websites use WordPress for every website we build.
Dynamic Websites specialise in small business web design. We are based in the Melbourne suburb of Hawthorn and provide services throughout Australia. We understand what it takes to get a small business online at an affordable price and with the minimum of fuss. Along with designing websites for small business, tradies and NDIS service providers we provide online marketing services. Our online marketing for small business extends to Google Ads, Google My Business, Microsoft Advertising, search engine optimisation (SEO), content writing and, blog writing.
