Dynamic Websites is one of Melbourne’s leading web design companies for small and medium sized businesses, based in Hawthorn. Check out our latest news to find out what is happening in the web design and online marketing world.
We publish a monthly newsletter covering topics of interest to our clients. Topics include web design, search engine optimisation, Google Ads, Microsoft Advertising, online shops and e-commerce and much more.
Email or call (03) 9028 7337 to join our newsletter
Even during the COVID-19 Pandemic we are doing our best to keep up to date with the latest news that impacts our small business clients. This includes attending Elementor Meet Ups via Zoom. The latest Meetup was focused on the information Google has released to help websites rank well for SEO….Read More about Google Core Vitals and SEO
Using Google Ads is a big expense for most small businesses. This is particularly true if you are in a competitive industry. That’s why your Google Ads campaign needs to be run as effectively as possible. By doing this you will get maximum your return on investment.::….Read More about How Google Ads and SEO Help Each Other
There is a lot to do when running a small business. That’s why keeping your website updated may be a task that gets put onto the bottom of your to do list. However, if it has been a while since you have made any changes to your website, it is likely to be looking a bit out of date. Even worse, it might be putting off potential customers!
So what can you do to quickly spruce up your small business website? Here are 5 of our top tips::….Read More about 5 Quick Ways to Spruce Up Your Small Business Website
Google Ads is a big marketing expense for lots of Melbourne small businesses. Because of this, it is important to make the best use of the your Google Ads budget to get the best return for the money you spend.
A well set up Google Ads campaign is a good start. However, it also needs to be skillfully managed to make sure that you continue to get good value from your Google Ads campaign.
Here are 5 tips to make the most out of your Google Ads campaign:….Read More about Tips to Make the Most Out Of Your Google Ads Budget
Most small business found 2020 very challenging. As a result, a lot of small businesses are thinking about the best way to reboot their online presence.
This is especially true as some have had to pivot to meet the challenges that the Covid-19 restrictions have brought.
There are a lot of ways to improve your online presence. The following are just a few of them:…….Read More about How to Reboot Your Online Presence
For most small businesses, emails are an important part of their operations. You receive emails from clients, suppliers and employees. To be able to run your small business efficiently you need access to your emails at all times.
Most small businesses don’t really know that much about how their emails work or if there are better email options. However, with small businesses receiving more emails with large attachments (including videos and photos) it is important to make sure the system is set up correctly. This means finding an email system that suits your business and budget…….Read More about Better Email Options for your Small Business
Most would agree that 2020 has been a tough year for most small businesses. That’s why it’s time to look forward to 2021. As part of this, you need to make sure you are getting the most out of your website. By doing this, your small business will be off to a flying start in the New Year…..Get More Out of your Website in 2021
Do you have an online shop but haven’t been confident enough to pay to advertise on Google? Well the good news is that you don’t have to. This is because Google has announced that it is introducing FREE advertising on Google Shopping. It is anticipated these exciting changes will take place sometime in mid October 2020………
More About Free advertising on Google Shopping to Supercharge your Online Shop
Most businesses know that keeping track of their customers and jobs is important. This is especially true if you have a team working for you. In addition, new businesses and businesses that are growing can find it difficult to keep track of customers. There are a lot of options claiming to have solutions for you, but what exactly do they do? And will they help your business? ServiceM8 is one of these options and it is becoming very popular amongst tradesmen for booking and scheduling jobs. So let’s take a closer look at ServiceM8…….Read More about How to Use ServiceM8 to Streamline your Job Bookings
Times are tough for a lot of Australian businesses right now due to the COVID-19 pandemic. This is especially true if you are a Melbourne business subject to the current Stage 4 restrictions.
As challenging as these times are, there are ways to use your website to navigate through the crisis and stay in contact with your customers. Outlined below are a few ways your business can use it’s website during this crisis and eventually take advantage of the economic recovery when it comes……..More about How to Use your Website to Navigate the Challenges of COVID-19
Google My Business is one of the best tools a small business can utilise. It is a particularly effective tool for local businesses looking for more customers. Even better, it is a free tool!
We consider Google My Business so important that we incorporate it into most of the SEO plans for our customers.
To get the most of Google My Business, here are some tips to get you started:…..Read more about how to Get the Most out of Google My Business
Google is spending US$340 million worldwide. They are doing this by giving away Google Ads credits to a lot of it’s customers. The aim is to help small and medium sized businesses keep advertising during the Covid-19 Pandemic.
The ad credit is a great goodwill gesture by Google. It is a practical way to show support and solidarity with businesses who use Google Ads to advertise their business but are finding the current times tough. Find out if you are eligible………More about Google Ads credits for COVID-19
While everyone has been in lockdown for the COVID-19 pandemic, several computer hackers have been busy. They have been working on finding ways to take control of other peoples websites for their own purposes. At Dynamic Websites, website security is of high importance. Because of this, we only build websites that use the best secure software available…….Read more about the recent website security update
We know the COVID-19 restrictions are affecting many businesses. This includes many Dynamic Websites clients.
We are closely monitoring the restrictions and the impact they are having. Because of this we have suspended in face to face meetings. However, we are still in contact with clients either via telephone or Zoom.
Other than this measure it is business as usual for Dynamic Websites, as all our staff already work remotely. But, as we know it is not business as usual for a lot of our clients, we are doing a few things to make life easier for our many valued clients……Read more about Dynamic Websites Covid-10 Update
All small businesses need to work hard to find new customers. Quite often SEO or Google Ads are the main marketing tools used. We are often asked by our clients which is best for their small business. There is no simple answer to this, as it depends on many factors.
These factors include your budget, time frame, as well as how competitive your industry is. However, the best place to start is to understand the difference between SEO and Google Ads…..Read more about whether SEO or Google Ads is better for your small business
There is no point having a great website if no one visits it. We find a lot of people think they just have to build a website and somehow people will find them. They are usually disappointed when this doesn’t happen.
With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticed
Here are 5 of the best online marketing strategies you can use:….Read more about 5 ways to get notice online
With 97% of people using the internet to find a business, it is very important that your website makes a great first impression.
Unfortunately, a lot of people ‘set and forget’ when it comes to websites. They spent a lot of time and money getting their website online. However, when the website goes online they don’t make any changes for years.
If this is what has happened to your website, then these 5 signs will let you know if it is time for a new website:….Read more about 5 signs it’s time for a new website
It was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au – ie without the usual .com in front of it.
Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.
The introduction of this proposal has been delayed many times. It is now anticipated that you will be able to register a domain name under the new .au sometime in the first half of 2020…..Read more about the new au Domain
The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers. In fact, it is likely that you are losing around 40% of your customers if your website is too slow.
In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you….. Read more about why your website needs to be fast
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Berlin, Germany in June 2019.
Investing in training is important to Dynamic Websites. This is because it is important to us to always provide the best web design, SEO and Google Ads services to our clients. To enable us to do this, we stay up to date on the latest initiatives in the industry……. Read more about WordCamp Europe 2019
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.
It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?……. Read more about how to increase the number of visitors to your website
Google My Business is becoming one of the most important ways for a business to improve their online presence. Nearly 95% of people use Google to search the internet.
This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!
It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases……. Read more about why you need Google My Business
Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.
When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.
However, there is good news if your business has a website and you have a smartphone. This is because this is all you need to get your invoices issued quickly and easily when you are out on the job.
Read More about Electronic Invoicing for Tradies to get Paid Quicker …
It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.
Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.
Given how important a website can be to the success of a business it is best to get things right from the start.
Here are 5 of the most common mistakes people make with their website:……. Read more about how to make your website fail in 5 easy steps
There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.
Afterpay’s motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don’t have to wait until you pay for the goods to enjoy them.
It is estimated, depending on your business, that conversions rates (ie the percentage of people who come to your website and go on to make a purchase) can increase by 30%. In addition, people are inclined to spend more when they use Afterpay. In fact it is estimated that they spend up to 60% more.
So if Afterpay a good option for your business?……. Read more about whether your online shop needs afterpay.
Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business. Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?
Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers……. Read more abut how to make your small business website succeed
Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.
Having at least one video on your website is a great way to tell your story and stand out from your competitors.
Here are three of the top reasons to why you need videos on your website……. Read more about why you website needs videos.
The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.
On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?……. Read more about the drop in clicks in August 2018…
Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.
The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more about 5 quick things to do to improve your SEO…
If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.
The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords.
The Google Merchant Center allows your products to be displayed when a customer types a search query….. Read more about the Google Merchant Centre…
