News Archives - Dynamic Websites

How to Increase the Number of People Visiting your Website

May 23, 2019May 23, 2019 by Angela

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.

It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?……. Read More

Google My Business – Why you Need It

April 26, 2019April 12, 2019 by Angela

google my business online marketing melbourne

Google My Business is becoming one of the most important ways for a business to improve their online presence. Nearly 95% of people use Google to search the internet.

This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!

It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases……. Read More

Electronic Invoicing for Tradies to get Paid Quicker

April 22, 2019February 18, 2019 by John Stoneman

Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.

When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.

However, there is good news if your business has a website and you have a smartphone. This is because this is all you need to get your invoices issued quickly and easily when you are out on the job. Read More …

How to Make your Website Fail in 5 Easy Steps

February 22, 2019February 14, 2019 by Angela

It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.

Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.

Given how important a website can be to the success of a business it is best to get things right from the start.

Here are 5 of the most common mistakes people make with their website:……. Read More

Does your Online Shop need Afterpay?

April 22, 2019January 18, 2019 by Angela

There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.

Afterpay’s motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don’t have to wait until you pay for the goods to enjoy them.

It is estimated, depending on your business, that conversions rates (ie the percentage of people who come to your website and go on to make a purchase) can increase by 30%. In addition, people are inclined to spend more when they use Afterpay. In fact it is estimated that they spend up to 60% more.

So if Afterpay a good option for your business?……. Read more…

How to Make your Small Business Website Succeed

April 22, 2019November 12, 2018 by John Stoneman

Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business. Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?

Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers……. Read more…

Three Reasons why your Website needs Videos

April 22, 2019October 10, 2018 by John Stoneman

Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.

Having at least one video on your website is a great way to tell your story and stand out from your competitors.

Here are three of the top reasons to why you need videos on your website……. Read more…

Did you Notice a Drop in Clicks to your Website in August?

April 22, 2019September 14, 2018 by Angela

The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.

On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?……. Read more…

Five Quick Things to Improve your SEO

April 22, 2019August 10, 2018 by Angela

Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.

The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more…

The Google Merchant Center

May 2, 2019June 26, 2018 by John Stoneman

If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.

The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords.

The Google Merchant Center allows your products to be displayed when a customer types a search query….. Read more…

The Importance of Google Reviews

April 30, 2019June 6, 2018 by Angela

Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business.

However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.

With 90% of people saying they are influenced to buy when they read positive review, it is an important part of your business’ marketing plan to encourage customers to leave reviews…. Read more…

Mobile Landing Pages for Google AdWords

April 30, 2019May 10, 2018 by John Stoneman

Mobile phones are now the most popular way people access the internet. That’s why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.

If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.

So what can you do to get more sales from your website when people are using their mobile phones?… Read more…

Does your Website Need to be Secure?

April 30, 2019April 13, 2018 by John Stoneman

The answer is a definite yes. In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.

With around 50% of people using Google Chrome to search the internet in Australia, you could end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks… Read more…

Signs you Need a New Website

April 30, 2019February 26, 2018 by John Stoneman

Been thinking of updating your website but not sure if it is worth the time and money? If your website has any of the following issues then you need to think about getting a new. If your website still looks good it may be that you only need a few technical issues sorted out.

However, if your website is looking old and dated then it may mean you need an entire new website.. Read more…

Should you be using Bing Ads instead of Google AdWords?

April 30, 2019January 3, 2018 by Angela

Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.

In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops………. Read more…

How AMP can Supercharge your SEO

April 30, 2019October 25, 2017 by John Stoneman

AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).

The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience……… Read more…

SEO – Back to Basics

May 2, 2019September 1, 2017 by Angela

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more…

Is Google AdWords too Expensive for your Small Business?

May 2, 2019July 10, 2017 by Angela

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more…

Why Small Business Websites Fail

May 2, 2019May 19, 2017 by Angela

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more…

Online Shopping – How to Increase Sales

May 2, 2019April 27, 2017 by Angela

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more…

How Customers choose a Tradie

April 30, 2019March 14, 2017 by John Stoneman

Google has put together some very insightful information about how customers choose a tradie. Although it specifically relates to services provided in the home – eg by plumbers, electricians, cleaners, gardeners etc, some of the information is useful to the broader service industry….. Read more…

New Year – Time for a New Website?

April 30, 2019January 27, 2017 by Angela

man sitting at desk designing a new website

In today’s online world, for a lot of companies, a website is the first point of contact a customer will have of your business. First impressions count – especially as people click away from a website within seconds if they don’t like what they see. In fact, it is estimated that over 75% of people judge the credibility of a business based on it’s websites. Here is a list of the main reasons why it may be time for your business to have a new website….. Read more…

Tradie Websites – The Essentials

July 25, 2017August 30, 2016 by Angela

As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return.. Read more…

Online Shops – How to get more sales

May 2, 2019June 25, 2016 by Angela

You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in. Read more…

The new way to get paid with your mobile phone

May 2, 2019April 19, 2016 by Angela

The Square Reader payment system recently launched in Australia and is revolutionising the way to get paid on the go at a low cost. It has been developed by the Founder of Twitter and is directly targeting small businesses including trades, services and retail sector. Read more…

Recent Google AdWords Changes

May 2, 2019March 23, 2016 by Angela

As many companies now rely on Google to advertise their business, any changes made to the way Google Adverts are displayed can have an impact on them. It is therefore important that they keep up to date with any changes to make sure they are not adversely impacted. Read more…

5 ways to design a great home page for your website

April 30, 2019November 20, 2015 by John Stoneman

First impressions count

It is true that getting visitors to your website is hard work, but in many ways it is even harder to get them to stay. In fact, you only have a few seconds to engage a potential customer before they click away from your website.
So how do you create a great first impression to keep people on your website and ultimately buy your product or service? Read more…

What you have to do

First impressions count