News

Times are tough for a lot of Australian businesses right now due to the COVID-19 pandemic. This is especially true if you are a Melbourne business subject to the current Stage 4 restrictions.

As challenging as these times are, there are ways to use your website to navigate through the crisis and stay in contact with your customers. Outlined below are a few ways your business can use it’s website during this crisis and eventually take advantage of the economic recovery when it comes……..More about How to Use your Website to Navigate the Challenges of COVID-19

Google My Business is one of the best tools a small business can utilise. It is a particularly effective tool for local businesses looking for more customers. Even better, it is a free tool!

We consider Google My Business so important that we incorporate it into most of the SEO plans for our customers.

To get the most of Google My Business, here are some tips to get you started:…..Read more about how to Get the Most out of Google My Business

Google is spending US$340 million worldwide. They are doing this by giving away Google Ads credits to a lot of it’s customers. The aim is to help small and medium sized businesses keep advertising during the Covid-19 Pandemic.

The ad credit is a great goodwill gesture by Google. It is a practical way to show support and solidarity with businesses who use Google Ads to advertise their business but are finding the current times tough. Find out if you are eligible………More about Google Ads credits for COVID-19

While everyone has been in lockdown for the COVID-19 pandemic, several computer hackers have been busy. They have been working on finding ways to take control of other peoples websites for their own purposes. At Dynamic Websites, website security is of high importance. Because of this, we only build websites that use the best secure software available…….Read more about the recent website security update

We know the COVID-19 restrictions are affecting many businesses. This includes many Dynamic Websites clients.

We are closely monitoring the restrictions and the impact they are having. Because of this we have suspended in face to face meetings. However, we are still in contact with clients either via telephone or  Zoom.

Other than this measure it is business as usual for Dynamic Websites, as all our staff already work remotely. But, as we know it is not business as usual for a lot of our clients, we are doing a few things to make life easier for our many valued clients……Read more about Dynamic Websites Covid-10 Update

All small businesses need to work hard to find new customers. Quite often SEO or Google Ads are the main marketing tools used. We are often asked by our clients which is best for their small business. There is no simple answer to this, as it depends on many factors.

These factors include your budget, time frame, as well as how competitive your industry is. However, the best place to start is to understand the difference between SEO and Google Ads…..Read more about whether SEO or Google Ads is better for your small business

There is no point having a great website if no one visits it.  We find a lot of people think they just have to build a website and somehow people will find them. They are usually disappointed when this doesn’t happen.

With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticed

Here are 5 of the best online marketing strategies you can use:….Read more about 5 ways to get notice online

With 97% of people using the internet to find a business, it is very important that your website makes a great first impression.

Unfortunately, a lot of people ‘set and forget’ when it comes to websites. They spent a lot of time and money getting their website online. However, when the website goes online they don’t make any changes for years.

If this is what has happened to your website, then these 5 signs will let you know if it is time for a new website:….Read more about 5 signs it’s time for a new website

It was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au – ie without the usual .com in front of it.

Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.

The introduction of this proposal has been delayed many times. It is now anticipated that you will be able to register a domain name under the new .au sometime in the first half of 2020…..Read more about the new au Domain

The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers. In fact, it is likely that you are losing around 40% of your customers if your website is too slow.

In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you….. Read more about why your website needs to be fast

Mobile phones are now the most popular way people access the internet. That’s why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.

If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.

So what can you do to get more sales from your website when people are using their mobile phones?… Read more about mobile landing pages for Google Adwords…

The answer is a definite yes.  In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.

With around 50% of people using Google Chrome to search the internet in Australia, you could end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks… Read more about whether your website needs to be secure…