How to use ServiceM8 to Streamline your Job Bookings

Most businesses know that keeping track of their customers and jobs is important. This is especially true if you have a team working for you. In addition, new businesses and businesses that are growing can find it difficult to keep track of customers. There are a lot of options claiming to have solutions for you, but what exactly do they do? And will they help your business? ServiceM8 is one of these options and it is becoming very popular amongst tradesmen for booking and scheduling jobs. So let’s take a closer look at ServiceM8…….Read More about How to Use ServiceM8 to Streamline your Job Bookings

Use your Website to Navigate the Challenges of COVID-19

Times are tough for a lot of Australian businesses right now due to the COVID-19 pandemic. This is especially true if you are a Melbourne business subject to the current Stage 4 restrictions.

As challenging as these times are, there are ways to use your website to navigate through the crisis and stay in contact with your customers. Outlined below are a few ways your business can use it’s website during this crisis and eventually take advantage of the economic recovery when it comes……..More about How to Use your Website to Navigate the Challenges of COVID-19

How to Get the Most Out of Google My Business

Google My Business is one of the best tools a small business can utilise. It is a particularly effective tool for local businesses looking for more customers. Even better, it is a free tool!

We consider Google My Business so important that we incorporate it into most of the SEO plans for our customers.

To get the most of Google My Business, here are some tips to get you started:…..Read more about how to Get the Most out of Google My Business

Google Ads Credits for Covid-19 Pandemic

google ads credits covid-19 pandemic

Google is spending US$340 million worldwide. They are doing this by giving away Google Ads credits to a lot of it’s customers. The aim is to help small and medium sized businesses keep advertising during the Covid-19 Pandemic.

The ad credit is a great goodwill gesture by Google. It is a practical way to show support and solidarity with businesses who use Google Ads to advertise their business but are finding the current times tough. Find out if you are eligible………More about Google Ads credits for COVID-19

COVID-19 Update from Dynamic Websites

We know the COVID-19 restrictions are affecting many businesses. This includes many Dynamic Websites clients.

We are closely monitoring the restrictions and the impact they are having. Because of this we have suspended in face to face meetings. However, we are still in contact with clients either via telephone or  Zoom.

Other than this measure it is business as usual for Dynamic Websites, as all our staff already work remotely. But, as we know it is not business as usual for a lot of our clients, we are doing a few things to make life easier for our many valued clients……Read more about Dynamic Websites Covid-10 Update

Is SEO or Google Ads better for your Small Business?

online marketing melbourne

All small businesses need to work hard to find new customers. Quite often SEO or Google Ads are the main marketing tools used. We are often asked by our clients which is best for their small business. There is no simple answer to this, as it depends on many factors.

These factors include your budget, time frame, as well as how competitive your industry is. However, the best place to start is to understand the difference between SEO and Google Ads…..Read more about whether SEO or Google Ads is better for your small business

5 Ways to Get Noticed Online

man using phone online marketing

There is no point having a great website if no one visits it.  We find a lot of people think they just have to build a website and somehow people will find them. They are usually disappointed when this doesn’t happen.

With an estimated 1.94 billion websites in the world, you need to use smart online marketing strategies to get your website noticed

Here are 5 of the best online marketing strategies you can use:….Read more about 5 ways to get notice online

5 Signs That it’s Time for a New Website

Creative person using a computer

With 97% of people using the internet to find a business, it is very important that your website makes a great first impression.

Unfortunately, a lot of people ‘set and forget’ when it comes to websites. They spent a lot of time and money getting their website online. However, when the website goes online they don’t make any changes for years.

If this is what has happened to your website, then these 5 signs will let you know if it is time for a new website:….Read more about 5 signs it’s time for a new website

The New au Domain. What you Need to Know to Protect your Business.

au domain names

It was announced a few years ago that a new, additional domain name registration is being introduced. This new proposed domain name registration is .au – ie without the usual .com in front of it.

Using the example of Dynamic Websites, our current domain name is dynamicwebsites.com.au. Under the current proposal, the domain name of dynamicwebsites.au would be available for registration.

The introduction of this proposal has been delayed many times. It is now anticipated that you will be able to register a domain name under the new .au sometime in the first half of 2020…..Read more about the new au Domain

Why your Website Needs to be Fast

website speed for tradie websites

The speed your website loads at is the first impression your customers get of your business. Nowadays there is an expectation that a website will load within 2 to 3 seconds. If your website is not this fast then you are losing customers. In fact, it is likely that you are losing around 40% of your customers if your website is too slow.

In addition, Google takes into account the speed of your website when ranking it. This means your website ranking will slip if you have a slow website. As a result, it will be harder for customers to find you….. Read more about why your website needs to be fast

Wordcamp Europe 2019

wordcamp europe 2019

The team at Dynamic Websites recently attended the WordCamp Europe Conference in Berlin, Germany in June 2019.

Investing in training is important to Dynamic Websites. This is because it is important to us to always provide the best web design, SEO and Google Ads services to our clients. To enable us to do this, we stay up to date on the latest initiatives in the industry……. Read more about WordCamp Europe 2019

How to Increase the Number of People Visiting your Website

increase visitors to your website

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.

It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?……. Read more about how to increase the number of visitors to your website

Google My Business – Why you Need It

google my business online marketing melbourne

Google My Business is becoming one of the most important ways for a business to improve their online presence.  Nearly 95%  of people use Google to search the internet.

This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!

It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases……. Read more about why you need Google My Business

Electronic Invoicing for Tradies to get Paid Quicker

woo commerce online shops logo

Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.

When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.

However, there is good news if your business has a website and you have a smartphone. This is because this is all you need to get your invoices issued quickly and easily when you are out on the job.


Read More about Electronic Invoicing for Tradies to get Paid Quicker …

How to Make your Website Fail in 5 Easy Steps

website design

It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.

Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.

Given how important a website can be to the success of a business it is best to get things right from the start.

Here are 5 of the most common mistakes people make with their website:……. Read more about how to make your website fail in 5 easy steps

Does your Online Shop need Afterpay?

afterpay online shop options melbourne

There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.

Afterpay’s motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don’t have to wait until you pay for the goods to enjoy them.

It is estimated, depending on your business, that conversions rates (ie the percentage of people who come to your website and go on to make a purchase) can increase by 30%. In addition, people are inclined to spend more when they use Afterpay. In fact it is estimated that they spend up to 60% more.

So if Afterpay a good option for your business?……. Read more about whether your online shop needs afterpay.

How to Make your Small Business Website Succeed

small business websites for architects melbourne

Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.  Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?

Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers……. Read more abut how to make your small business website succeed

Three Reasons why your Website needs Videos

videos for websites

Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.

Having at least one video on your website is a great way to tell your story and stand out from your competitors.

Here are three of the top reasons to why you need videos on your website……. Read more about why you website needs videos.

Did you Notice a Drop in Clicks to your Website in August?

google ads for tradies

The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.

On 19 August Google announced another change. This change caused many websites to appear to have  quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?……. Read more about the drop in clicks in August 2018…

Five Quick Things to Improve your SEO

seo

Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once  SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.

The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more about 5 quick things to do to improve your SEO…

The Google Merchant Center

Google merchant center

If you sell products online then you know how effective it can be to advertise on Google AdWords. But have you heard about the Google Merchant Center? If not, you should really think about it as part of your overall online marketing campaign.

The Google Merchant Center is one part of the Google Shopping Platform. The second part of the Google Shopping Platform is Google AdWords.

The Google Merchant Center allows your products to be displayed when a customer types a search query….. Read more about the Google Merchant Centre…

The Importance of Google Reviews

google reviews

Getting positive reviews from your customers has always been a great way to create trust and increase the profile of your small business.

However, with the advent the digital age, especially with social media, there are lots of places customers can leave reviews. These places include Google, Facebook, Trip Advisor, True Local and Yelp.

With 90% of people saying they are influenced to buy when they read positive review, it is an important part of your business’ marketing plan to encourage customers to leave reviews…. Read more about the importance of Google Reviews…

Mobile Landing Pages for Google AdWords

google ads

Mobile phones are now the most popular way people access the internet. That’s why it has never been more important to be able to get their attention quickly. In fact, you literally only have one or two seconds before they become impatient and click away to find the information they are after somewhere else.

If you are spending money using Google AdWords to get people to your website, unless you have specific mobile landing pages, then you are not getting full value for your marketing budget.

So what can you do to get more sales from your website when people are using their mobile phones?… Read more about mobile landing pages for Google Adwords…

Does your Website Need to be Secure?

google adwords

The answer is a definite yes.  In addition, Google recently announced that all websites should be made secure by July 2018. If not, when someone tries to visit your website, using Google Chrome, they will get a message from Google stating that your website is not secure.

With around 50% of people using Google Chrome to search the internet in Australia, you could end up losing a lot of potential customers. This is because most people will chose NOT to click onto a non secure website due to cyber crimes and identity fraud risks… Read more about whether your website needs to be secure…

Should you be using Bing Ads instead of Google AdWords?

bing ads

Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.

In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops………. Read more about whether you should use Bing Ads instead of Google Ads…

How AMP can Supercharge your SEO

amp and seo

AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).

The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience……… Read more about how AMP can supercharge your SEO…

SEO – Back to Basics

seo search engine optimisation

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more about the basics of SEO…

Is Google AdWords too Expensive for your Small Business?

is google adwords too expensive

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more about whether Google Ads is too expensive for your small business…