online marketing Archives - Page 2 of 2

How to Increase the Number of People Visiting your Website

July 24, 2025May 23, 2019 by Angela

Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.

It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?

How to Make your Website Fail in 5 Easy Steps

July 24, 2025February 14, 2019 by Angela

It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.

Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.

Given how important a website can be to the success of a business it is best to get things right from the start.

How to Make your Small Business Website Succeed

July 24, 2025November 12, 2018 by John Stoneman

small business websites for architects melbourne

Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.

Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?

Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers.

Did you Notice a Drop in Clicks to your Website in August?

July 24, 2025September 14, 2018 by Angela

The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.

On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?

Five Quick Things to Improve your SEO

July 24, 2025August 10, 2018 by Angela

Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.

The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:

Should you be using Bing Ads instead of Google AdWords?

July 30, 2025January 3, 2018 by Angela

Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.

In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops.

How AMP can Supercharge your SEO

July 30, 2025October 25, 2017 by John Stoneman

AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).

The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience.

SEO – Back to Basics

July 30, 2025September 1, 2017 by Angela

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords.

Is Google Ads too Expensive for your Small Business?

July 30, 2025July 10, 2017 by Angela

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of before deciding to use Google AdWords?

Why Small Business Websites Fail

July 30, 2025May 19, 2017 by Angela

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers.

Here is a list of the common mistakes small businesses make with their websites:

Online Shopping – How to Increase Sales

July 30, 2025April 27, 2017 by Angela

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers. Another major factor is the rapid rise in the use of mobile phones. Online shoppers can now make purchases ‘on the go’ – so much so that around 35% of online purchases are now made via mobile phones.

How Customers choose a Tradie

July 30, 2025March 14, 2017 by John Stoneman

Google has put together some very insightful information about how customers choose a tradie. Although it specifically relates to services provided in the home – eg by plumbers, electricians, cleaners, gardeners etc, some of the information is useful to the broader service industry.

On average, a customer will conduct between three and four searches before making a decision about which company to use. So what can you do to make customers select your business?

Tradie Websites – The Essentials

July 30, 2025August 30, 2016 by Angela

As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return. So what does every tradie website need to include?

Online Shops – How to get more sales

July 30, 2025June 25, 2016 by Angela

You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in.

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