A website isn’t a one-off project; it’s a vital tool needing regular maintenance. Like a store, it requires updates to run smoothly and give visitors a positive experience.
For small businesses in Melbourne, a maintained website is key. Neglect can cause slow loading, broken links, errors, and security risks, harming your reputation. Regular upkeep keeps your business professional, trustworthy, and competitive in Melbourne’s market.
A small business website is more than an online brochure. It creates your first impression and helps attract visitors, show value, and encourage contact, yet many sites fail by confusing visitors, making navigation hard, or not guiding action, which can reduce sales. To help, we have put together the top ten mistakes small business websites make, with tips to fix them.
Climbing search rankings today needs more than keywords. It takes user focused content that reflects real search behaviour and intent.
At Dynamic Websites, we include FAQs to boost SEO and give users quick, helpful answers that build trust.
With AI and voice search on the rise, strong FAQ content helps our clients stay visible and competitive.
In June 2025, the team at Dynamic Websites attended the WordCamp Europe Conference in Basel, Switzerland.
Ongoing training is a key priority at Dynamic Websites. Our commitment to professional development helps us deliver high quality web design and SEO services to small business clients. Staying current with the latest industry trends allows us to meet and even exceed the standards our clients expect.
Facebook is great for promoting your small business, but it does not directly improve your website’s search engine ranking. This is because Google does not count likes or shares as part of SEO.
While Facebook can send visitors to your site, this traffic does not boost your position in search results. Here are more reasons why Facebook will not help your SEO:
Expanding your trade business online is a smart move, but your website must work for you—not against you. Many tradies in Melbourne fall into common web design traps that cost them leads, trust, and revenue. Here are five of the most frequent website mistakes we see—and how to fix them:
Artificial intelligence (AI) is revolutionising search engine optimisation (SEO), making it more efficient and user-centric. This shift is especially beneficial for small businesses, helping them compete more effectively in crowded digital spaces.
Here’s how things are changing:
Too many small businesses settle for websites that look great but fail to communicate. A nice design might catch the eye, but if visitors don’t immediately understand what you offer, they’ll leave. This is especially true for websites that prioritise design over clear, useful information that guides visitors toward making a decision to contact you.
Your website is often the first impression potential customers have of your small business. It serves as a reflection of your brand, making it crucial to ensure that it remains modern, functional, and user-friendly. An outdated or poorly designed website can drive visitors away.
Here are five key signs that indicate it might be time for an upgrade to keep your website in top shape and help your business thrive online in 2025:
The Dynamic Websites team recently attended in the WordCamp Sydney Conference held in November 2024.
We believe that investing in ongoing training is essential to delivering outstanding web design and SEO services to our small business clients. Staying informed about the latest industry trends, particularly those relevant to Australia, helps us maintain the quality and standards our clients rely on.
Link farming is a practice where multiple websites agree to link to each other in an attempt to artificially inflate their SEO rankings. Quite often, many of these websites are set up specifically for linking and do not contain any quality content.
While link farming may seem like a shortcut to better SEO, it usually leads to long term damage to your website’s credibility and rankings.
So, how do link farms work, and what should you do instead?
We always use WordPress to build websites for our many small business clients. While there are several technical reasons for this choice, one key advantage is that WordPress is highly SEO friendly.
This means that when one of our websites goes live, it’s already ‘SEO ready.’ As a result, we gain a competitive edge when starting SEO to help the website climb Google rankings.
Here are just a few reasons why WordPress excels in SEO:
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Torino, Italy, in June 2024.
Investing in training is crucial to Dynamic Websites. This commitment ensures that we consistently offer the best web design and SEO services to our small business clients. By staying up to date with the the latest industry initiatives allows us to maintain our high standards.
You may think that because you are a small business that customers only use a few keywords to search for your goods or services. However, this could not be further from the truth.
Customers use different keywords to search for the same thing because everyone has their own way of saying things. It’s all about the diverse ways we think and talk!
In a world full of small businesses vying for attention, standing out can be tough. But there’s one thing that can set you apart: your story. At Dynamic Websites, we understand the importance of storytelling to connect with customers to increase your revenue. Here are just some of the ways we do this:
Search Engine Optimisation (SEO) is a complex process aimed at improving a website’s visibility on search engine results – in most cases this is on Google.
While it’s a powerful tool for enhancing online presence and driving organic traffic, the timeframe for seeing tangible results can often be frustratingly lengthy.
Creating a successful website that draws in new customers and drives sales requires focused dedication and strategic planning.
Effectively navigating the digital realm and turning your website into a valuable marketing tool requires the use of a wide range of online marketing strategies.
Achieving a high Google ranking is crucial for getting customers to your small business website. While Google Ads can place you at the top of the results, SEO offers a much more cost effective alternative. This is especially true over the long term.
Google Ads can be expensive for many Melbourne small businesses. That’s why it’s important to get the most out of your budget. This is especially true as it is estimated that as many as 1 in 5 clicks are not genuine.. That’s where ClickCease can help.
Many people mistakenly believe that simply building a website for their business will attract a flood of customers. However, this is far from the truth. For example, if you search for “plumber Melbourne” on Google, you will get around 10 million results.
Do you have an online shop but haven’t been confident enough to pay to advertise on Google? Well the good news is that you don’t have to. This is because Google has announced that it is introducing FREE advertising on Google Shopping. It is anticipated these exciting changes will take place sometime in mid October 2020.
Google is introducing this new initiative as they understand the vital role online retailers have played during Australia’s response to the Covid-19 pandemic.
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Berlin, Germany in June 2019.
Investing in training is important to Dynamic Websites. This is because it is important to us to always provide the best web design, SEO and Google Ads services to our clients. To enable us to do this, we stay up to date on the latest initiatives in the industry.
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.
It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?
It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.
Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.
Given how important a website can be to the success of a business it is best to get things right from the start.
Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.
Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?
Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers.
The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.
On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?
Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.
The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:
Bing Ads is a form of pay per click advertising. It is often used as an alternative to Google AdWords. However, some businesses choose to advertise on both Google AdWords and Bing Ads. The main advantage of Bing Ads is that it can often be significantly cheaper than Google AdWords.
In Australia, just over 10% of all internet searches are now being done on Bing. This percentage is even higher if you market overseas. For example, in the US, Bing has around 30% of all internet searches done on desktops.
AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).
The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience.
Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords.
