Business Ideas

Google My Business – Why you Need It

google my business online marketing melbourne

Google My Business is becoming one of the most important ways for a business to improve their online presence.  Nearly 95%  of people use Google to search the internet.

This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!

It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases……. Read More

Electronic Invoicing for Tradies to get Paid Quicker

woo commerce online shops logo

Getting paid for work completed is always a hassle for tradies. The first part of getting paid is to generate an invoice for your customer.

When you are out on the job this is not that easy to do. If you have to wait until you are back in the office to issue an invoice this just causes a delay, This delay means it is likely to take longer for you to get paid.

However, there is good news if your business has a website and you have a smartphone. This is because this is all you need to get your invoices issued quickly and easily when you are out on the job. Read More …

How to Make your Website Fail in 5 Easy Steps

website design

It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.

Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.

Given how important a website can be to the success of a business it is best to get things right from the start.

Here are 5 of the most common mistakes people make with their website:……. Read More

Does your Online Shop need Afterpay?

afterpay online shop options melbourne

There has been a buzz for the last couple of years with Afterpay changing the way people purchase products online. After only a few years it now has over one million users. It is particularly popular with millennials who make up 75% of their client base.

Afterpay’s motto is Shop Now. Enjoy Now. Pay Later. It is essentially a modern form of lay-by. However, you don’t have to wait until you pay for the goods to enjoy them.

It is estimated, depending on your business, that conversions rates (ie the percentage of people who come to your website and go on to make a purchase) can increase by 30%. In addition, people are inclined to spend more when they use Afterpay. In fact it is estimated that they spend up to 60% more.

So if Afterpay a good option for your business?……. Read more…

How to Make your Small Business Website Succeed

Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business.  Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?

Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers……. Read more…

Three Reasons why your Website needs Videos

videos for websites

Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.

Having at least one video on your website is a great way to tell your story and stand out from your competitors.

Here are three of the top reasons to why you need videos on your website……. Read more…

Five Quick Things to Improve your SEO

seo

Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once  SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.

The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO:……. Read more…

SEO – Back to Basics

Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords……. Read more…

Is Google AdWords too Expensive for your Small Business?

Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?…… Read more…

Why Small Business Websites Fail

web design for web design

Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers…… Read more…

Online Shopping – How to Increase Sales

More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers…… Read more…

Tradie Websites – The Essentials

As people are using the more traditional forms of advertising less and less to find a local tradesman (think Leader Newspaper and Yellow Pages) it is becoming increasingly important for every tradie (from one man businesses to larger enterprises) to have a website. However not every website is designed well – which means a lot of money can be spent for very little return.. Read more…

Online Shops – How to get more sales

You know that lots of people are coming to your website but for some reason they are leaving before they make a purchase. This is actually a common problem as most businesses focus on getting people to their website. This is a good start – but unless you get them to buy it has been a wasted effort. Unfortunately, it is not as easy as getting people to your website and the sales will just flood in. Read more…

Blogging – Getting it Right

What you have to do

A blog when it is done properly, is a very powerful tool to show off your expertise. It also keeps your website fresh with customers coming back to read your new blogs on a regular basis. A blog is considered one of the most effective tools for search engine optimisation (SEO). Read more…

5 Steps to Make Social Media Work for your Small Business

It is commonly thought that social media, as it is a free means of advertising, is great for small businesses to use. It is also considered to be one of the best ways to engage with a broad audience. However, what is not commonly known, is that what you may be saving in money you will most likely be spending in time. Without an effective social media plan you could end up spending lots of time on Facebook, Twitter, Instagram etc but get very little back in resulting sales. Read more…

Online Shops

The Basics

Why limit yourself to customers who are willing and able to visit your shop to make a purchase? Expand your potential customer base by having an online shop.

With over 70% of people now using the internet to buy goods and services, even the smallest of businesses now need to have an online shop. In addition, over 1/3 of people are now using their mobile phone to make purchases so you need to be mobile friendly. Read more…

Google Grants for Non-Profit Organisations

A lot of people, one way or another, are connected to a non-profit organisation – whether as an employee, volunteer, consumer, or donor. But did you know that Google has a Grants programme that allows up to $10,000 of free Google AdWords each month? – that is over $1 million dollars per year! Is your non-profit organisation making use of this very generous Google grants offer? Read more…

Turn your Mobile Phone into a Cash Register

How you can do it

Are you a tradesman who spends lots of time chasing up payments from customers? Is it affecting your cash flow? Do you wish there was an easy way to receive payment from your customer as soon as the job is completed? If so, you should consider using your mobile phone to do exactly that.

Fairly recent technology now allows you to use your smart phone as a mobile credit card facility. Most of these applications do not require a card reader or card swipe machine. Read more…