Achieving a high Google ranking is crucial for getting customers to your small business website. While Google Ads can place you at the top of the results, SEO offers a much more cost effective alternative. This is especially true over the long term. The good news is that just a small percentage of small business … Read more
Google Ads can be expensive for many Melbourne small businesses. That’s why it’s important to get the most out of your budget. This is especially true as it is estimated that as many as 1 in 5 clicks are not genuine.. That’s where ClickCease can help.
Many people believe that simply building a website for their business will attract a flood of customers. However, this is far from the truth. For example, if you search for “plumber Melbourne” on Google, you will get around 10 million results. What steps can you take to increase the visibility of your website and make it easier for customers to find it?
It is important that if you want to do well for SEO, that your website performs well on all of Google’s Core Web Vitals. Google core web vitals are a set of technical performance criteria to help optimise the speed, interactivity and stability of your website.
Even during the COVID-19 Pandemic we are doing our best to keep up to date with the latest news that impacts our small business clients. This includes attending Elementor Meet Ups via Zoom. The latest Meetup was focused on the information Google has released to help websites rank well for SEO.
The team at Dynamic Websites recently attended the WordCamp Europe Conference in Berlin, Germany in June 2019.
Investing in training is important to Dynamic Websites. This is because it is important to us to always provide the best web design, SEO and Google Ads services to our clients. To enable us to do this, we stay up to date on the latest initiatives in the industry.
Quite often people think they only need to build a website for their business and customers will flock to it. Unfortunately it is not that easy. Take the example of a plumbing business – if you type in ‘plumber melbourne’ you will get 33,400,000 results.
It is unrealistic to expect customers will be able to find your plumbing business website with over 33 million search results. This is especially true if your website is new. So what can be done so that your website can be found easily?
Google My Business is becoming one of the most important ways for a business to improve their online presence. Nearly 95% of people use Google to search the internet.
This means you need to do whatever you can to get an edge on your competition. If you do this, more customers will find you. This means more sales for your business!
It is free to set up your Google My Business account. You first need to verify your address. Once your listing goes live, when people search for a business like yours, the chances of showing up on search results increases.
It takes a lot of time and effort to create a website that gains you new customers, as well as increasing your sales.
Unfortunately, there are lots of common mistakes people make with their website. These mistakes significantly decrease the chances of the website being a successful marketing tool for their business.
Given how important a website can be to the success of a business it is best to get things right from the start.
Here are 5 of the most common mistakes people make with their website:
Around 50% of small businesses now have a website. This is still a low number considering over 90% use the internet to search for a business. Having a website puts you ahead of 50% of your competitors. However, is there anything you can do to make your website work harder for your business?
Fortunately the answer is yes! This is because there are lots of strategies you can do to make your website stand out from your competition and bring in lots of happy customers.
Videos are now considered one of the best ways for people to engage with your website. Over the last few years there has been an incredibly fast move away from websites using just words and photos. Although words and photos are still important, videos are now a necessary feature for many websites.
Having at least one video on your website is a great way to tell your story and stand out from your competitors.
Here are three of the top reasons to why you need videos on your website.
The world of Search Engine Optimisation (SEO) is ever changing. Google changes it algorithms constantly. This means that your website search engine rank changes too. Sometimes your website drops in ranking and sometimes it increases in ranking.
On 19 August Google announced another change. This change caused many websites to appear to have quite a significant drop in the number of visitors to a website. It is likely your website was affected by this change. So what does it all mean?
Search Engine Optimisation (SEO) can be a frustratingly slow process. It can take months (if not longer) to get your website ranking well for highly competitive search terms. However, once SEO starts working for your website it is very cost effective. This is especially true when compared with the costs of using Google AdWords or Bing Ads.
The good news is that there are some simple things you can do that can have a real impact on your website’s SEO position. Listed below are five quick ways to improve your SEO
AMP stands for Accelerated Mobile Pages. It is a project by Google that is a new way of developing websites so that their pages load very quickly compared to other websites on mobile phones. However, AMP technology also increases the page speed when websites load onto desktops, as well as other devices (such as tablets).
The reason why AMP is so good for SEO is that the quicker your website pages load the better your SEO – as AMP will increase your clicks, impressions and user experience.
Search Engine Optimisation (SEO) is a form of online marketing that uses various techniques to get a website a high ranking on Google organically. It is usually compared to Google AdWords. The main difference is that if you use Google AdWords you pay every time someone clicks onto your website. Although it can take some time to see SEO results it is very cost effective when it works well, and can completely replace the need for Google AdWords.
Google AdWords, under the right circumstances, is a great way to reach out to new customers. However, it is not for every small business. Google AdWords can be expensive – which is not so bad if you are actually getting new customers. However, if a Google AdWords campaign is not managed correctly it is surprisingly easy to spend a lot with little or no return. So, what are the traps small businesses need to be aware of being deciding to use Google AdWords?
Around 50% of small businesses still do not have a website even though nearly 90% of people now search on the internet to find a business. So what about the other 50% of small businesses who have spent time and money to develop a website? Are their websites bringing in a constant stream of new work? The answer is probably not. Most small business websites do not work effectively to bring in new customers.
More and more Australians are using the internet to shop. In fact, over $30 billion is expected to be spent on online sales during 2017. Every month 40% of shoppers will buy something online. There are various reasons for the large growth in online shopping. Some of them include the high use of the internet by Australians. Over 85% of the population now use the internet so that creates a huge market for online retailers.
Google has put together some very insightful information about how customers choose a tradie. Although it specifically relates to services provided in the home – eg by plumbers, electricians, cleaners, gardeners etc, some of the information is useful to the broader service industry.
A blog when it is done properly, is a very powerful tool to show off your expertise. It also keeps your website fresh with customers coming back to read your new blogs on a regular basis. A blog is considered one of the most effective tools for search engine optimisation (SEO).
One of the best ways to develop effective online marketing strategies is to put yourself in the shoes of the type of customer you are trying to attract. Using a plumber as an example we can illustrate simple steps to make a tradie website search engine (SEO) friendly – ie make your website easy to find on the internet.
More than 12,000 people use the internet to search for a plumber in Melbourne every single month.
We are often asked “I am a tradesman, do I really need a website?”, and the answer is a definite YES.
More than 85% of people now use the internet to find a local business. So if you are not on the internet you are missing out on lots of work. Despite this, less than 30% of small businesses (and even less for tradesmen) have a website.
Blog is the abbreviation of the original term web log. It is an online version of a diary, and needs to be maintained with regular entries.
For a business a blog can be many things but it usually has topical matters that the business believes to be relevant and of interest to both it’s existing and potential customers. It includes such things as information on new products and services, special offers and in depth technical analysis of a particular topic. If used correctly it is a very powerful marketing tool.
SEO stands for ‘Search Engine Optimisation’. SEO is the use of various tools and strategies to get your website as high up on the Google search engine results pages as possible. Although there are other search engines, Google is really the only one you need to be bothered about as more than 90% of searches use it. SEO is often confused with the term ‘online marketing’. SEO is one of the many tools that can be used to increase your business’s profile on the internet.
